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Blog Archives

Understanding Audience Values and How They Affect Ad Strategy

by Anvil on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid Mediappc

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

The Chicken Sandwich War: A Lesson in Online Marketing

by Anvil on June 22, 2021 · Search Engine OptimizationSEOSocial Media

There is a war being fought each and every day here in America. This war is being fought not with bombs or bullets but with buttermilk and brioche. I am ... » Continue

Consider TikTok for Business

by Anvil on June 16, 2021 · Digital MarketingSocial Media Marketingtiktok

What is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue

Getting Started With Local PPC Advertising Part 1

by Anvil on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine Marketing

As businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person.  A recent poll shows that once COVID ... » Continue

Anvil Employee Profile: Brandon Elston

by Anvil on June 2, 2021 · AdvertisingAgency LifeCompany Culture

Meet Brandon. He is our newest Paid Media Specialist, with a background in SEM and Account Management. He brings with him experience working with small businesses utilizing localized digital marketing strategies ... » Continue

Beginner’s Guide to Reddit Advertising

by Anvil on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial Media

In recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue

5 Content Marketing Trends for a Post-COVID 19 World

by Anvil on May 13, 2021 · content marketingDigital MarketingpodcastVideoVoice SearchVoice Search Optimization

Content Marketing has evolved in the marketing mix to become one of the most important components to drive online customer engagement and convert customers – but are you doing the ... » Continue

Emerging Ad Platforms All Advertisers Should Be Looking At

by Anvil on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid Media

Finding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue

The Beginner’s Guide to Amazon Advertising in 2021

by Anvil on April 8, 2021 · AdvertisingAmazon ShoppingPaid Media

In recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue

How to Improve Your Company’s Online Reputation

by Anvil on March 31, 2021 · Brand Imagecontent marketingDigital Marketing

As your brand grows, so do your reviews. That can be exciting as you look forward to the positive feedback and the warm-and-fuzzies that you expect to come your way. ... » Continue

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