Blog Archives
Understanding Audience Values and How They Affect Ad Strategy
by Anvil on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid MediappcWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
The Chicken Sandwich War: A Lesson in Online Marketing
by Anvil on June 22, 2021 · Search Engine OptimizationSEOSocial MediaThere is a war being fought each and every day here in America. This war is being fought not with bombs or bullets but with buttermilk and brioche. I am ... » Continue
Consider TikTok for Business
by Anvil on June 16, 2021 · Digital MarketingSocial Media MarketingtiktokWhat is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue
Getting Started With Local PPC Advertising Part 1
by Anvil on June 9, 2021 · Local SearchPay-Per-Click (PPC)Search Engine MarketingAs businesses begin to reopen just in time for summer customers are anxious to get back out and return to shopping in person. A recent poll shows that once COVID ... » Continue
Anvil Employee Profile: Brandon Elston
by Anvil on June 2, 2021 · AdvertisingAgency LifeCompany CultureMeet Brandon. He is our newest Paid Media Specialist, with a background in SEM and Account Management. He brings with him experience working with small businesses utilizing localized digital marketing strategies ... » Continue
Beginner’s Guide to Reddit Advertising
by Anvil on May 21, 2021 · AdvertisingEmarketingMarketingPaid AdvertisingPaid MediaredditSocial MediaIn recent years Reddit has become among the most popular social news and discussion websites across the globe. Founded in 2005 by two college roommates at the University of Viriginia, ... » Continue
5 Content Marketing Trends for a Post-COVID 19 World
by Anvil on May 13, 2021 · content marketingDigital MarketingpodcastVideoVoice SearchVoice Search OptimizationContent Marketing has evolved in the marketing mix to become one of the most important components to drive online customer engagement and convert customers – but are you doing the ... » Continue
Emerging Ad Platforms All Advertisers Should Be Looking At
by Anvil on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid MediaFinding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue
The Beginner’s Guide to Amazon Advertising in 2021
by Anvil on April 8, 2021 · AdvertisingAmazon ShoppingPaid MediaIn recent years, Amazon has overhauled its advertising capabilities with a suite of ad products and formats that is now rivaling Google and Facebook. This guide will discuss the three ... » Continue
How to Improve Your Company’s Online Reputation
by Anvil on March 31, 2021 · Brand Imagecontent marketingDigital MarketingAs your brand grows, so do your reviews. That can be exciting as you look forward to the positive feedback and the warm-and-fuzzies that you expect to come your way. ... » Continue