Content marketing is one of the most valuable and widely used marketing tools today, and is the practice of distributing different types of content through different channels. The content can be anything from blog posts, videos, and newsletters to e-books, info graphs, and podcasts. The goal of content marketing is to build your brand, improve relationships with customers, develop trust, prove credibility, and ultimately drive sales. Below, I will dive into a few of my favorite content strategies.
Blog posts (as seen here) are one of the most common types of marketing. This is because they are one of the easiest avenues to showcase your knowledge on a topic related to your area of expertise. Blog posts are also helpful for SEO. An optimized blog post can position your website as a credible answer to related queries.
Case studies are written content that tell real-life success stories. Being knowledgeable on a topic by writing a blog is one thing but being able to and showcasing this knowledge in a winning story is another level. This content should outline what kind of problem was being addressed, what strategies and methods were used, and what the results were—preferably represented numerically.
Audio content, such as podcasts have been steadily gaining popularity and have been defines as one of the easiest forms of content for users to consume. As anyone of us can relate, life is busier than ever and sometimes reading is too time consuming. Podcast topics can be very similar to those of blogs or case studies but provides a more casual, intimate feel.
Consumers spend huge amounts of time watching videos, making this type of content one of the most effective and efficient ways to convert leads. According to a Wyzowl report, 81% of marketers said they have successfully increased their sales with video marketing. When creating video, it is important to focus on keeping your content full of useful, engaging information while keeping it entertaining.
Social Media Posts
Nearly 4 billion people use social media. The potential for gaining new clients using social media is difficult to put a value on. The main goals of social media platforms in marketing are to connect with clients, maintain a brand presence, and widen your network of colleagues and clients. Users find it easier and more accessible to engage through social media. Your brand also becomes more visible when you use social media, making it easier for potential clients to remember your product or services.
You can also use social media platforms to improve your other marketing efforts by sharing blogs, case studies, podcasts, and any other form of content. Content marketing is becoming the more efficient and cost-effective marketing strategies today. Here at Anvil Media, we are content experts so contact us if you would like to grow your presence with content marketing.