The Rising Importance of Video Contentby Jordan Marshall on May 26, 2022content marketing
It is more important than ever to pay attention to social media trends and what kinds of content are proving to be successful. If you’re wondering what type of content is currently going to make your engagement soar, the answer is videos. Video content remains one of the most engaging and successful forms of content, and apps like TikTok and Instagram are not slowing down this trend anytime soon. Right now, video content is increasingly important on nearly every platform, and we have seen that those with video content continue to improve upon customer loyalty, content variety, brand awareness and general SEO more than those that don’t. Although producing this kind of content can be time-consuming and tedious, it is still crucial to recognize the monumental impact it is currently having on traffic, engagement and ROI, and simply acknowledging the way it is changing social media can bring an immediate advantage to your content and channels.
Video Brings Variety to Your Content
With more and more users and platforms joining the social media sphere every day, it is crucial to make your content engaging and unique if you want to see your numbers grow. Video content is also increasingly important to engage mobile users, as YouTube reports mobile video consumption rises 100% every year. Breaking up your content with a variety of photos and videos is going to create a better user experience, and it is typically easier to consume videos than reading large pieces of text to understand what you are trying to communicate. Overall, maintaining a diversified content strategy meets audience needs in a variety of ways. This is your opportunity to develop intriguing content that appeals to a variety of learning styles and draws people in, as opposed to having a repetitive, uninteresting posting style that may not engage your users in the way you would hope.
Video Content Communicates a Story
Storytelling has been changing marketing for years now, and there is no more effective way to tell a story than through a video. Videos convey emotion and are some of the most powerful tools we have to clearly communicate a message to an audience, and are an efficient way to educate users and build trust. Because it focuses on a story rather than a product, video storytelling is much more than a sales presentation. Video content helps businesses show the best version of themselves, and are now easier than ever to integrate into every social media platform. Even your Instagram stories are a great place to convey an important message or dive into a story that you don’t think belongs on your main feed. Don’t miss the opportunity to properly communicate with your audience because you think videos seem unnecessary or tedious; take advantage of this trending form of content and watch your numbers grow.
Videos Boost SEO and Conversions
By now we should know that video content is engaging for users, but what does that mean for your website’s performance? Well, 31% of marketers add video to improve SEO, and when a website involves video content, it improves the page quality and the amount of time visitors spend on the page. This helps your website rank higher in search engines. Additionally, people spend on average about 1.4x more time on pages with video than without, and users are more likely to click a search result that has a video thumbnail because it creates a “rich snippet” which typically has a higher click-through rate than standard snippets. Conversions also see improvement when they are placed within video content, as 83% of video marketers say that video helps them generate leads. Having engaged users is critical if you’re trying to up your SEO game, and video content is a great place to start.There are endless types of videos to create depending on your long-term goal, but essentially all types of video content will help generate traffic, develop quality leads, supports your search engine rankings, and keeps users engaged on your site for longer. What more could you ask for?
Ultimately, video content is arguably the best way to create quality narratives about your business or services. No matter the goal of your website, videos give you the opportunity to put your storytelling and multimedia skills to use to produce engaging, relevant content. Making video storytelling work for your business will require time and effort, but success may appear with enhanced brand awareness, improved SEO, engaged users and much more. It’s worth investigating your video capabilities, even if your budget is limited. If you have questions about the importance of video marketing or how to begin producing content, the Anvil team is always happy to offer support and guidance. Contact us today if you have questions about video content marketing!