Category: Gen Z
Understanding Audience Values and How They Impact Digital Strategy
by Anvil on July 7, 2022 · AdvertisingDigital MarketingGen ZWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
How BeReal Is Impacting the Social Media Space
by Anvil on June 30, 2022 · EngagementGen ZSocial MediaWhen looking at our current social media landscape, you would think that we have covered all of the necessary bases in terms of what young audiences are looking for online. ... » Continue
Why You Should Be Paying Attention To TikTok
by Anvil on October 17, 2019 · Gen ZMillennialsSocial MediaGrowing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue
The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York
by Anvil on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorizedIn late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue
Generation Z Abandons Old Man Facebook for Snapchat and Instagram
by Anvil on August 30, 2017 · FacebookGen ZMillennialsSocial Media MarketingTrying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue