Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

When looking at our current social media landscape, you would think that we have covered all of the necessary bases in terms of what young audiences are looking for online. ... » Continue

Growing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Trying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue