Understanding Audience Values and How They Impact Digital Strategy

by on July 7, 2022 · AdvertisingDigital MarketingGen Z

Why Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue

How BeReal Is Impacting the Social Media Space

by on June 30, 2022 · EngagementGen ZSocial Media

When looking at our current social media landscape, you would think that we have covered all of the necessary bases in terms of what young audiences are looking for online. ... » Continue

Why You Should Be Paying Attention To TikTok

by on October 17, 2019 · Gen ZMillennialsSocial Media

Growing up as a digital native, I have lived the majority of my life on social media. I started a Twitter account in 2009 and have been sharing myself on ... » Continue

The Kids are Alright – Learnings from Voxburner’s Youth Marketing Strategy in New York

by on October 9, 2019 · conferencesFacebookGen ZInstagramMillennialsSocial MediaSocial Media MarketingUncategorized

In late September, UK-Based youth-research-firm Voxburner hosted its annual YMS (Youth Marketing Strategy Summit) in New York City. The event included speakers from Crocs, Starbucks, Mini-BMW Group, Burger King, The ... » Continue

Generation Z Abandons Old Man Facebook for Snapchat and Instagram

by on August 30, 2017 · FacebookGen ZMillennialsSocial Media Marketing

Trying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue