Marketing automation has been the fastest growing segment of cloud computing over the past five years. What makes it so popular? Marketing automation is a technology solution that streamlines, automates and measures marketing activities. This ultimately results in increased operational efficiency and the ability to grow revenue faster.
There are now dozens of providers [...]
There was big news at the Google I/O 13 this week – much of which was concerning Google+. We’ve said it before and we’ll say it again, if you are ignoring Google+ in hopes it will go away you should stop that now. Google announced 41 changes to the platform – below are just a few. Expect [...]
Sound the alarm, Penguin 2.0 is on its way. Last Friday Google’s Matt Cutts announced on Twitter that a Penguin 2.0 update will be arriving in the “next few weeks.” It’s been a year since the first Penguin update rolled out in April 2012 targeting sites with unnatural link profiles. While there have been refreshes [...]
Marketers and industry experts worldwide have proclaimed each year to be the “Year of Mobile” for about the last six years or so. There’s no refuting the fact that we now live in a mobile and multi-screen world. An optimized mobile presence is no longer an option for today’s marketers. Here’s a look at key [...]
#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there will be a ripple effect, and whether it’s a good ripple effect or a bad one completely depends on how you use hashtags. Here are [...]
Google Reader to Shut Down – What to do?!
By now, I’m sure you’ve heard the news that Google will be shutting down their popular Google Reader RSS aggregator as part of their 2013 Spring Cleaning. At Anvil we love our Google Reader. Seriously though, WE LOVE IT. Beyonce says if you like it you should put a ring on it, believe [...]
Help Anvil Select its Charity of Choice
Here at Anvil, we believe in supporting our local community by offering pro bono services, volunteering time outside of work and making charitable donations to those in need. One way we do this is with our quarterly Charity of Choice. Each quarter Anvil selects one local organization to receive a $1,000 cash donation based on [...]
Anvil President & Founder, Kent Lewis, will join the top search marketing professionals from around the country at SMX West in San Jose this week. Lewis will utilize his background in both public relations and search engine marketing to present on the relationship between SEO and PR. His session entitled “How To Build [...]
The future of online video is clear. Faster connection speeds have allowed smooth streaming of HD video on both desktop and mobile devices, making video instantly accessible to web users 24/7. Popularity of online video consumption continues to soar with reports that the average viewer watches nearly 22 hours of video online in a single [...]
While Google’s launch into the social networking world may not have been a total success from the get go it is clear that Google intends it to stick around. Not just as a social network, but as a hub for all that is Google. If you’ve been hoping Google+ was going to go away you [...]
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