In case you missed this morning’s webinar on Advanced Analytics, I’ve provided some notes on the latest and greatest within Google Analytics. And if you did attend, I’ve also included the list of resources found at the end of the presentation!
Start with identifying the goals for your site based on what really matters for [...]
Earlier today news broke that American motor giant GM had pulled its entire $10 million dollar paid advertising budget from social media platform Facebook. While the marketing team at GM mentioned that it is routine to shift budget between various social media platforms over time, it is quite [...]
Change has been rampant as of late in the world of digital marketing, and the Google Panda update had a new partner they like to call Penguin. Google had been warning of a new algorithm update to discipline over-optimized sites and that is exactly what Penguin did. Here is a quick, easy to read list [...]
If you are one of the many souls that still don’t truly understand the popularity of Pinterest, you aren’t alone. This especially holds true if you are a male like myself; while numbers continue to vary, some estimates suggest that 80% of Pinterest users are female. While I could always see the uniqueness in this [...]
If you’ve logged in to your AdWords account recently, you’ve probably seen this alert:
New! Improvements coming to exact match and phrase match
Seeing as they’re putting in front & center, over & over again in everyone’s account, it must be kind of a big deal, so what exactly does this mean? In [...]
You may have heard that Matt Cutts recently announced Google is planning to start penalizing overly optimized websites. Google says their goal is to “level the playing field” and offer websites that offer truly great content a chance to rank up there with sites that don’t offer good content but have overdone their SEO. [...]
In honor of St. Paddy’s Day, I thought we could take a look at search trends for 3 keywords: paddys day, green beer and hangovers, using Google’s Insights for Search.
Take a look, there are some interesting highlights:
There is an oblivious correlation between “paddys day” and “green beer”, with search volume increasing year [...]
Google recently announced that it will be changing its algorithm to incorporate semantic search technology, which has the potential to drastically alter search results, and have a huge effect of search engine optimization. The idea of semantic search is nothing new, but technology simply hasn’t been advanced enough to completely bring it into fruition. Google’s announcement is [...]
Top Tips for Facebook Timeline for Brands
Like it or not Facebook is making timeline happen – for you and your brand. Last week Facebook announced that all brand pages will be switched over to the timeline format March 30th. But don’t fret too much because that leaves you with most of March to set up your brand timeline before the big [...]
Earlier this week, LinkedIn introduced their new “Follow Company” button, allowing users to easily stay up to date on companies that they are interested via LinkedIn. The three main benefits that LinkedIn touts are staying up to date on the company’s news, following industry trends, and identifying career opportunities. The career-focused benefit will be particularly attractive to [...]
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