For those who don’t know, Pinterest is a rapidly growing 2nd tier social media site where members “pin” images to a virtual pin-board to share with others. Members place these images in categories they create, others can comment on them, and then follow the person that pinned them. More than just a site [...]
With Google regularly changing their local search algorithm, they’ve made search engine marketers really earn their keep. Then when Apple released Siri with the new iPhone 4S, many marketers prophesied the death of local SEO, but we have found that the reports of its death were greatly exaggerated. To be sure that you are ranking [...]
Following up on yesterday’s examination of Google’s Search+, or Search Plus the World, I thought it would be worthwhile to take a little detour and address Search+ in relation to the so-called “Filter Bubble.” If your not familiar with this term, you’ll find a great introduction in this TEDx talk by Eli [...]
The big news in search so far in 2012 is, without a doubt, Google’s announcement of Search+, also known as “Search Plus Your World.” Long story short, Google is tying Google+ directly to Google Search, allowing logged-in users to see both “normal” organic results or highly personalized results from their Google+ circles. In the [...]
2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and sharing thoughts on where the SEM industry is headed in 2012 and beyond. We’ve also included our 2011 predictions for reflection – overall we’d [...]
First it was Four Square, then Facebook, and now Google is getting in on the action by integrating its social media platform Google+. About a week ago Google launched its very own coupon check in service for businesses offering a variety of check in options and reason’s to believe that Google+ is indeed setting itself up to remain among the [...]
Would you like Crocs with Your Dinner? Google’s New Map Bubble Ads
Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business – you could say even looking out for the little guy. However, the recent roll out of ads placed in Google Maps info bubbles makes [...]
In an effort to further expand its social network’s reach, Google announced the introduction of brand pages to Google+ yesterday. This will allow companies and brands to join Google+ and connect with their customers via another social media channel. It’s now available to all companies everywhere (many companies previously got a “try back later” message). [...]
Alright this one’s a biggie. Remember Google’s Panda algorithmic update? That one only affected about 12% of websites. This one is set to affect over 1/3 of all searches on Google.
Google’s official blog states,
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, [...]
The Week in Search & Social for November 2
PPC
Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” column to show the number of users seen on Google properties, and increased the location target limits from 300 to 10,000. Improved [...]
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