Anvil’s 2012 Search Engine Marketing Predictions

by on January 6, 2012 · b2cconversion optimizationlink developmentlocal seoMobilePay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSEOSocial Media Marketing

2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and ... » Continue

Would you like Crocs with Your Dinner? Google’s New Map Bubble Ads

by on November 30, 2011 · AdwordsgoogleLocal Searchlocal seoOnline Brand ManagementPaid AdvertisingPay-Per-Click (PPC)ppc

Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue

The Week in Search & Social for August 10…and oops, August 3

by on August 11, 2011 · Adwordsanalyticsb2bB2B Internet Marketingb2cconversion optimizationFacebookgoogleLink Building and Baitinglink developmentLink Development StrategiesLocal SearchLocal Searchlocal seoMobilePay-Per-Click (PPC)Pay-Per-Click (PPC)post-click marketingppcSEOSocial MediaTwitterweb designWebsite AnalyticsWebsite Design

Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose ... » Continue

The Rumors Are True…Clicks Are Cheap Outside the US

by on July 19, 2011 · AdwordsPay-Per-Click (PPC)

I’ve heard it bandied about around the office that AdWords CPCs are way lower outside the US.  Well, with a brand-new international client  — a Hong Kong-based software developer — ... » Continue

The Week in Search & Social for July 14

by on July 14, 2011 · Adwordsanalyticsb2cFacebooklink developmentlocal seoMobilePay-Per-Click (PPC)SEOSocial Mediaweb design

Everybody here is still buzzing (a subtle joke for those of you with memories back to 2010) about Google+.   If it gains enough momentum, there’s no question that + ... » Continue

The Week in Search & Social for June 8

by on June 9, 2011 · Adwordsanalyticsb2bb2cFacebookgooglelink developmentlocal seoMobilePay-Per-Click (PPC)SEOSocial MediaTwitterWebsite Design

While the rest of the online world was fixated on what may/may not have been a certain congressman’s member (oh wait, yes, it was indeed!), we here at Anvil did ... » Continue

The Week in Search & Social for June 1

by on June 2, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelink developmentlocal seoMobilePay-Per-Click (PPC)SEOSocial MediaWebsite Design

The big news this week was undoubtedly Google Wallet, as NFC (near-field communications) technology has big implications for local, mobile and B2C.  However, philandering professional athletes and politicians everywhere will ... » Continue

The Big Picture for May 25

by on May 26, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelanding page testinglink developmentlocal seoMobilePay-Per-Click (PPC)SEOSocial MediaTwitterweb design

JC Penney got out of the dog house, Batman launches a crazy Twitter campaign, and  59% of men at least think they have some decision making power.  What do we ... » Continue

New AdWords Ad Text Formats – Domain in Display URL Included in Headline

by on May 19, 2011 · Paid AdvertisingPay-Per-Click (PPC)

We all know that Google tests the format of AdWords text ads.  The new format that launched this week includes the domain of the display URL within the headline. The ... » Continue

The Big Picture for May 18, 2011

by on May 19, 2011 · Adwordsanalyticsb2cconversion optimizationgooglelanding page testinglink developmentlocal seoMobileOnline Reputation ManagementPay-Per-Click (PPC)SEOweb design

Here it is, you weekly grand tour of Search & Social, courtesy of the fine folks of Anvil Media & Formic Media! PPC Think Insights with Google – A new market ... » Continue