The Big Picture for May 11

by on May 12, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelanding page testinglink developmentlocal seoOnline Reputation ManagementPay-Per-Click (PPC)SEOSocial MediaWebsite Design

Your weekly dose of search & social news and insight from the fine folks of Anvil and Formic…enjoy! PPC Facebook Updates Ad Analytics – Moving away from traditional PPC metrics like CPM, ... » Continue

The (slightly smaller) Big Picture for May 4

by on May 5, 2011 · Adwordsanalyticslanding page testinglink developmentlocal seoMobilePay-Per-Click (PPC)SEOWebsite Design

We’re a little swamped with end-of-month reports and high priority client projects (and getting geared up for this afternoon’s Cinco de Mayo party downstairs at Formic), so the week in ... » Continue

The Big Picture for April 22

by on April 22, 2011 · Adwordsanalyticsb2bb2cFacebooklanding page testinglink developmentlocal seoMobilePay-Per-Click (PPC)SEOSocial MediaTool ReviewTwitterWebsite Design

Just in time for your Easter weekend, here’s the search and social developments we here at Anvil (and Formic!) have had our eyes on this past week… PPC The Yahoo Search ... » Continue

The Big Picture for April 14

by on April 14, 2011 · Adwordsanalyticsconversion optimizationFacebookgoogleInternet Marketing Strategylanding page testinglink developmentlocal seoMobilePay-Per-Click (PPC)SEOTwitterweb design

While Google and Bing argue over who gained or lost a percentage point last month, here’s the far more interest stuff in the world of search and social that we here ... » Continue

Ads That Make You Go “Hmmmmm”

by on April 7, 2011 · FacebookPaid AdvertisingPay-Per-Click (PPC)ppc

I was hanging out on Facebook the other day when an ad on the left side of my screen caught my eye – which was unusual because normally I don’t ... » Continue

New and Improved Google AdWords Preview Tool

by on January 24, 2011 · Pay-Per-Click (PPC)Tool Review

If you are a Google AdWords advertiser, there will undoubtedly be times when you need to check to see if your ads are running, what position you’re at and what ... » Continue

Pay-Per-Click Ad Text Testing 24/7 – 365 Days a Year

by on January 20, 2011 · Pay-Per-Click (PPC)

Are you constantly testing your PPC ad text?  If you answered no to this question – why not?  Testing your ad text should be done 24/7 – 365 days a ... » Continue

Google Seller Rating Extensions. Easy as 1, 2.

by on December 10, 2010 · Online Reputation ManagementPay-Per-Click (PPC)

Having good reviews online are good for business – common sense, right? But are you doing everything you can to make sure potential customers are aware of your good reviews? ... » Continue

They’re Call Negative Keywords People… Use Them

by on September 24, 2010 · Pay-Per-Click (PPC)

Sometimes it is easy to launch a new campaign and watch all the new traffic come in – but don’t forget the goal of the campaign and the importance of ... » Continue

A Shockingly Easy Way To Boost Your Branded PPC Performance

by on August 11, 2010 · Pay-Per-Click (PPC)

I’ve reviewed, revised and relaunched a lot of PPC campaigns. Time and time again, one of the changes that I implement – and which is SO simple – proves to ... » Continue