When things get flipped on their head sometimes it’s hard to navigate through all the muck, to see the clearing on the other side. Different industries and sizes of companies ... » Continue

Meet Kari. She is our paid media specialist rockstar. She came to Anvil with an extensive background in the digital marketing world, finally landing on paid media. Since starting here, ... » Continue

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Compelling creative is paramount for any good social or paid media campaign. With all the noise on the internet, a strong and relevant image is what you need to stop ... » Continue

What is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue

Have you ever wondered how to write an effective landing page? Or perhaps how you can make your landing pages even more effective? I know, I have too. I did ... » Continue

Soon, average position for paid search will be retired in the Google Ads interface in favor of some different competitive metrics. But is this a good thing? It is being ... » Continue