Blog Archives
How Placement Exclusions Can Save Advertisers Thousands On Wasted Ad Spend
by Anvil on February 23, 2022 · Paid MediaPay-Per-Click (PPC)Display advertising is a powerful tool for brands to grow awareness for their products or services. It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue
5 Key Takeaways From LinkedIn’s Marketing Certification
by Anvil on December 17, 2021 · b2bLinkedInLinkedIn is one of the top social media platforms today with over 750 million users worldwide. It is the go to advertising platforms for B2B and even B2C advertisers due ... » Continue
Advertising with Apple iOS 14 – What You Need to Know
by Anvil on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media StrategyWe have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue
Better Together: Why Your Brand Needs Both PPC and SEO
by Anvil on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEOLearn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue
Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season
by Anvil on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid MediaIt’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue
How to Turn Distracted Shoppers into Customers
by Anvil on July 26, 2017 · Digital MarketingPaid MediaShopping CartThe Myth of the Simple Shopper Motivational speakers might tell you to set small, achievable personal milestones on the way to completing a larger goal – like a marathon runner who ... » Continue
4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search
by Anvil on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategySIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue
The Big Picture for March 9th (er, 11th)
by Anvil on March 10, 2011 · Link Development StrategiesLocal SearchMobileOnline Brand ManagementPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingUncategorizedWebsite DesignPPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue
4 Metrics That Will Transform Your PPC Accounts
by Anvil on April 14, 2009 · Pay-Per-Click (PPC)Strategic Internet MarketingWebsite AnalyticsThere’s been some hype in the news lately about Internet Advertising as an industry and how quickly its growing. Especially now, with the economy being down, companies are actively searching ... » Continue