Business Plan Template: Best Practices and Key Components

by on September 22, 2020 · b2bBusinessStrategic Internet MarketingStrategy

At Anvil, we’re fortunate to have the opportunity to work with companies of all sizes, including startups. Every so often, we come across a potential client that needs a bit ... » Continue

Anvil Employee Profile: Mike Terry

by on February 3, 2020 · Agency LifeCompany CultureDigital MarketingIntegrated MarketingStrategic Internet Marketing

Meet Mike Terry. He is the VP at Anvil and helped make the company what it is today. He drives the business development, recruiting, and integrated marketing efforts of the ... » Continue


by on December 22, 2015 · Social MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightStrategic Internet Marketing

As we approach 2016, we’re gazing into the digital marketing crystal ball, and conjuring our predictions for the New Year as we do every year; you can find Anvil’s comprehensive ... » Continue

YouTube Optimization Best Practices

by on July 31, 2014 · content marketingLink Development StrategiesSearch Engine MarketingSearch Engine OptimizationSocial MediaSocial Media Marketing OptimizationStrategic Internet Marketing

I recently attended MozCon, and picked up some awesome insights about YouTube from SEO celeb speaker Phil Nottingham. I decided to couple his notes with my own best practices to develop ... » Continue

7 Changes To Look For When Hashtags Hit Facebook

by on March 22, 2013 · FacebookInternet Marketing StrategyInternet Marketing ToolsSearch Engine OptimizationSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightSocial Search MarketerStrategic Internet Marketing

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

Why is Pinterest so Popular? (It’s because of the FUTURE)

by on April 24, 2012 · FacebookSocial MediaSocial Search MarketerStrategic Internet MarketingTwitteruser experience

If you are one of the many souls that still don’t truly understand the popularity of Pinterest, you aren’t alone. This especially holds true if you are a male like ... » Continue

Don’t Be Creepy: Make Visitor Privacy Transparent

by on February 27, 2012 · Internet Marketing StrategyStrategic Internet Marketing

There are a lot of discussions about paradigm shifts in the search and digital marketing industry: the growth of mobile, the incorporation of social signals into search results, the use ... » Continue

Defend Your Trademarked Terms

by on March 31, 2011 · Internet Marketing ToolsOnline Brand ManagementSearch Engine MarketingStrategic Internet Marketing

Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue

Old Spice Ad Campaign: An Inside Look with W+K’s Dean McBeth

by on August 26, 2010 · Social Media MarketingStrategic Internet Marketing

I’m going to start at the end, because really, this is the good stuff–what we’ve all been waiting to find out. Did the infamously viral The Man Your Man Could Smell Like ... » Continue

Active Link Building With Press Release Optimization

by on June 9, 2010 · Link Development StrategiesOnline Brand ManagementOnline PublicationsSearch Engine MarketingStrategic Internet Marketing

Like most active link builders, I’m always looking for the most effective and scalable way to increase the number of inbound links to whatever site I’m working on. In my ... » Continue