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Blog Archives

How Placement Exclusions Can Save Advertisers Thousands On Wasted Ad Spend

by Anvil on February 23, 2022 · Paid MediaPay-Per-Click (PPC)

Display advertising is a powerful tool for brands to grow awareness for their products or services.  It allows advertisers to target users based on audiences and locations to deliver relevant ... » Continue

5 Key Takeaways From LinkedIn’s Marketing Certification

by Anvil on December 17, 2021 · b2bLinkedIn

LinkedIn is one of the top social media platforms today with over 750 million users worldwide.  It is the go to advertising platforms for B2B and even B2C advertisers due ... » Continue

Advertising with Apple iOS 14 – What You Need to Know

by Anvil on February 24, 2021 · AdvertisingFacebookInstagramSocial MediaSocial Media MarketingSocial Media Strategy

We have all been hearing about the new Apple iOS 14 data privacy update, but some are still unsure what exactly this update means and what consumers and marketers should ... » Continue

Better Together: Why Your Brand Needs Both PPC and SEO

by Anvil on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEO

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season

by Anvil on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid Media

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

How to Turn Distracted Shoppers into Customers

by Anvil on July 26, 2017 · Digital MarketingPaid MediaShopping Cart

The Myth of the Simple Shopper Motivational speakers might tell you to set small, achievable personal milestones on the way to completing a larger goal – like a marathon runner who ... » Continue

4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search

by Anvil on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategy

  SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

The Big Picture for March 9th (er, 11th)

by Anvil on March 10, 2011 · Link Development StrategiesLocal SearchMobileOnline Brand ManagementPay-Per-Click (PPC)Search Engine MarketingSearch Engine OptimizationSocial Media MarketingUncategorizedWebsite Design

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

4 Metrics That Will Transform Your PPC Accounts

by Anvil on April 14, 2009 · Pay-Per-Click (PPC)Strategic Internet MarketingWebsite Analytics

There’s been some hype in the news lately about Internet Advertising as an industry and how quickly its growing. Especially now, with the economy being down,  companies are actively searching ... » Continue

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  • Paid Search Intelligence Is More Than Data, It’s Your Competitive Edge by Anvil Media on August 1, 2025
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