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Blog Archives

Google Trends: Back To School?

by Anvil on September 10, 2020 · AdwordsPay-Per-Click (PPC)Search Engine Marketing

As Labor Day weekend and the last days of summer pass by, we look forward to the fall and back to school. As we know, back to school is looking ... » Continue

The Facebook Ad Boycott: What You Need to Know

by Anvil on July 22, 2020 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media Strategy

What is the boycott? Facebook has been under fire for allowing posts that promote hate speech, threats of violence, and misinformation on its platform. While other platforms like Twitter have taken ... » Continue

The Beginner’s Guide to Building Amazon Product Listings

by Anvil on June 24, 2020 · Amazon Shoppingproduct marketing

  New to selling on Amazon? The first major step after getting signed up to the platform is to build your product listing pages. How you put together your product listings ... » Continue

What is Google E-A-T?

by Anvil on June 4, 2020 · Uncategorized

Anyone who has ever wondered how to decrypt Google’s ranking algorithm is not alone. The acronym “EAT” stands for Expertise, Authority and Trustworthiness. Although the volatility may have calmed down ... » Continue

5 Reasons to Buy Your Brand Name On Google: Webinar Recap

by Anvil on May 21, 2020 · AdvertisingAdwordsAnvil Lunch & LearnDigital Marketing

Here at Anvil, we are inspired by delighting and elevating not only our clients but also the community around us. This is why every month Anvil hosts a Lunch & ... » Continue

Coronavirus Live Map

by Anvil on March 20, 2020 · Uncategorized

Check out our real-time dashboard of the deadly virus on our live Coronavirus dashboard! The live dashboard​ pulls data from sources like the World Health Organization to show all confirmed ... » Continue

What is Augmented Reality Marketing?

by Anvil on March 9, 2020 · Uncategorized

Technological advances in both virtual reality and augmented reality have resulted in products that inform, entertain, and engage audiences of all ages. The future of marketing and sales offer a ... » Continue

Selling on Walmart Marketplace: How Does it Compare to Amazon?

by Anvil on March 4, 2020 · AdvertisingAmazon Shoppingproduct marketingShopping Cart

Walmart, a name that needs no introduction in the retail industry, has been making major strides to compete with ecommerce juggernaut Amazon as the go-to marketplace for ecommerce sellers. Since ... » Continue

Competitor Analysis

by Anvil on January 22, 2020 · Uncategorized

Do you know how much search traffic your competition’s getting? Understanding your competition and comparing them to your own kpi metrics, is vital for many reasons. By analyzing and monitoring your ... » Continue

OTT Advertising: What’s It All About and Where Is It Heading in 2020

by Anvil on January 15, 2020 · AdvertisingPaid AdvertisingVideo

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

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