It is the Monday after SearchFest 2012 and there is still a buzz in the air about the SEMpdx-led conferences’ best year to date. Take a look at what was ... » Continue

2012 seemed to fly by, yet the world of search engine marketing (SEM) changes even faster. Once again the Anvil team is collectively throwing our hat in the ring and ... » Continue

We had a lot of people out of the office last week, hence no Big Picture meeting, so this week you can enjoy a double-dose of search & social news ... » Continue

At the Google I/O conference today, it was announced that the Google +1 Button will soon be rolled out for websites. Within Weeks! The code to insert the  button onto ... » Continue

Bottom line is if you have other advertisers infringing on your brand, you’re likely paying too much for your CPCs. You will reduce your click costs and increase your traffic or conversions (depending on your site goals) by removing trademark-infringing advertisers. You end up paying less for better positions by removing advertisers that compete in your keyword auctions. If money isn’t your thing, competitors are illegally using your trademarked terms and you have the power to stop them! » Continue

Here’s your handy guide to what we here at Anvil Media have had our eyes on in Search & Social over the past week… PPC Google AdWords to Add Tablet Device Targeting ... » Continue

Here’s your weekly run-down of the big developments in search and social that we here at Anvil Media have had our eye on… PPC Quality Score Coming to Microsoft adCenter – Last ... » Continue

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

Anvil Account Executive Andy Lohr’s latest article in Search Marketing Insider give a very unique perspective of the things he wishes he knew back when he was an in-house search marketing ... » Continue

As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, here ... » Continue