Another holiday season come and gone. And of course, what would the holidays be without a making few missteps that we can learn from for next year. A few such ... » Continue

As has been reported throughout the internet, Portland has been selected as a test market for Google HotPot. Side note: just a few months ago, Bing sponsored Free Food Cart Day, ... » Continue

Web Analytics World (WAW) recently posted an article regarding Bing’s powering over 25% of searches in November 2010.  Included in the post was a chart on what WAW deemed success ... » Continue

Instead of reactively adding negative keywords based on search term reports, don't be afraid to proactively add masses of negative keywords based on lists of cities, names or other common modifiers. » Continue

Perhaps you’ve heard about the benefits of optimizing your company’s press releases,  but do you know how to do it yourself? Read Build Links and Visibility with Press Release Optimization on ... » Continue

Turns out the literal translation in to Spanish is pago por clic. In a perfect world, my 3 years of high school Spanish would have stuck with me enough that ... » Continue

Even though we’ve already passed Cyber Monday (also known as Green Gift Monday), and the number of shipping days are quickly ticking down, there is still time to make the ... » Continue

Google rolled out instant search today, causing the declaration, “SEO is Dead!” for the nine-hundredth time (I have a running tally) since Search was born. There’s a lot of speculation ... » Continue

It’s easy for Search Engine Marketers to get wrapped up in the tactical side of things: from managing down CPAs and CPCs to monitoring bounce rates and crawl equity, there’s ... » Continue

Did you know that in addition to tracking conversions using the AdWords conversion tracking pixel, you can also IMPORT data from Goals that are configured in your linked Google Analytics ... » Continue