Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

Learn how to target audiences without Facebook Partner Categories. » Continue

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

The rise of mobile has led to the creation of what Google calls “micro-moments,” giving brands new opportunities to shape customer decisions and preferences. This is part two of Anvil’s ... » Continue

Starting this week, Google AdWords has removed text ads from showing on the right side of Google search engine results pages (SERPs) – one of the biggest format changes for ... » Continue

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

A POV on P&G’s newest venture to cut marketing costs. Advertising Age published an article in May discussing the massive media planning and buying review P&G is performing across their digital ... » Continue

My first day at SMX Advanced was filled with great information from educated speakers. One of the sessions on the Paid Search track was “Taking Retargeting to the Next Level.” ... » Continue

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions   Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue