Anvil is pleased to announce that is has been recognized by Clutch as one of the best Pay-Per-Click (PPC/Paid Media) agencies in the country. After a rigorous vetting process that not only factors ... » Continue

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

Join Anvil’s Pascal Inderabudhi for a seminar on Paid Search on November 19. Introduction to Paid Search Interested in advertising your business on Google or Bing, but don’t know where to start? ... » Continue

There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue

In the rapidly changing world of digital marketing, perhaps nothing moves faster than paid media. The industry is an open fire hydrant of change, and only the most dedicated (or ... » Continue

In the world of pay-per-click advertising, marketers are constantly searching for tools that can help improve campaign performance.  The AdWords Search Terms Report is one of the most valuable, used ... » Continue

According to Google’s own internal data, 75% of YouTube’s In-stream video ads are skippable.  For advertisers, this is better than if the user hits the back button.  But, it still ... » Continue

Social advertisers rejoice!  Twitter announced the long-awaited launch of its Ads API today in an official blog post.  It joins only Facebook and LinkedIn as global social networks that allow ... » Continue

September 24th’s edition of Monday Night Football between the Green Bay Packers and Seattle Seahawks proved to be the tipping point in labor negotiations between the NFL and their locked ... » Continue

Earlier today news broke that American motor giant GM had pulled its entire $10 million dollar paid advertising budget from social media platform Facebook. While the marketing team at GM ... » Continue