When developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue

What’s new with Google Advertising? New features and updates to Google ads have not been lacking over the last few months. Advancements are still being made to further improve paid ... » Continue

What happens if you give an advertiser a cookie? They want another. But what happens when you tell them they can’t have any more? Google has decided to sunset the tracking ... » Continue

As we wind down 2018 this holiday season, it’s a time to reflect on the year’s highs and lows. It’s also a good time to look forward with new digital marketing ... » Continue

When a user visits Google and Bing to perform a search, they enter a string of words that indicate what it is they’re seeking to find. These may start off ... » Continue

The simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue

As we have addressed in a previous post, Surprise! Another Change in Local Search Rankings, Google determines local rankings based on relevance, distance and prominence. Relevance is determined by how well ... » Continue

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue

If you keep up on the news and current politics, terms such as “fake news” and “weaponized information” aren’t anything new to you. You’ve likely even stumbled across numerous articles ... » Continue

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue