As you may have heard, artificial intelligence has taken the marketing world by storm, increasingly saying “hasta la vista” to the hands-on, human approach that has been an integral element ... » Continue

Google recently rolled out a Desktop Image Search Update that brings it more in line with the Mobile update that occurred in March 2018. Google also updated their image search algorithm ... » Continue

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

Pinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

4 Things I Learned at MozCon 2015: Day Three The only thing I would change about the third and final day of MozCon 2015 is the One Direction concert that was ... » Continue

With apologies to baseball and your mother’s apple pie, nothing is more American than National Small Business Week. Our country was founded by risk-taking pioneers in search of new horizons. More ... » Continue

I am constantly asked which editorial calendar tools I recommend for content marketing, and sometimes people seem disappointed in my answer. They are expecting to hear some hot, cool, trendy ... » Continue

Local SEO is becoming more and more important as consumers access information on the go, become less patient in waiting for results and we continue to see increased power in ... » Continue