Shopping Campaigns and Small Business

by on August 15, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)

There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue

6 SMX Advanced Takeaways That Mattered

by on August 14, 2014 · analyticscontent marketinglink developmentPay-Per-Click (PPC)ppc

It’s been a couple months since SMX Advanced Seattle so myself and Michael Knight (Anvil’s Paid Search Strategist) wanted to regroup to see what takeaways actually made an impact in our day-to-day. ... » Continue

Paid Search Campaign Strategy: A New Way of Thinking

by on April 2, 2014 · AdwordsPay-Per-Click (PPC)search marketing strategy

Campaign strategies can be difficult to wrap your head around, but there’s a new way of thinking that will help your bottom line and turn your account inside out. This ... » Continue

Improving AdWords ROI in 7 Steps

by on January 16, 2014 · Adwordslower CPCPaid AdvertisingPay-Per-Click (PPC)Tool Review

In the world of pay-per-click advertising, marketers are constantly searching for tools that can help improve campaign performance.  The AdWords Search Terms Report is one of the most valuable, used ... » Continue

5 Nuggets from SearchFest 2013

by on February 26, 2013 · Pay-Per-Click (PPC)ppcSearch Engine Optimization

SearchFest 2013 last Friday was a huge success! It was truly a great event with some amazing speakers like Marty Weintraub, Ross Hudgens, Adam Audette, Joanna Lord, Rand Fishkin and ... » Continue

Google Enhanced Campaigns Announcement = 3 Big Changes for AdWords

by on February 6, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

As you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue

Google Grant Increased Max CPC to $2.00

by on February 4, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppc

Last week, Google Grants made a major change. Max CPCs were increased from $1.00 to $2.00. The old $1.00 max CPC restriction in Google Grants, made it difficult for participating ... » Continue

Google’s Driverless Car- More Time for Search

by on September 28, 2012 · AdwordsgooglePay-Per-Click (PPC)Social Media

On Tuesday, September 25th, California Governor Jerry Brown signed a bill into law permitting automated vehicles to be tested on the roadways of California. California is actually the third state ... » Continue

The Week in Search & Social for August 10…and oops, August 3

by on August 11, 2011 · Adwordsanalyticsb2bB2B Internet Marketingb2cconversion optimizationFacebookgoogleLink Building and Baitinglink developmentLink Development StrategiesLocal SearchLocal Searchlocal seoMobilePay-Per-Click (PPC)Pay-Per-Click (PPC)post-click marketingppcSEOSocial MediaTwitterweb designWebsite AnalyticsWebsite Design

Yours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose ... » Continue

Google Wallet – Use Your Phone as a Wallet

by on May 26, 2011 · AdwordsgoogleMobilePay-Per-Click (PPC)ppc

Google announced their new mobile eCommerce solution, Google Wallet, today.  Google Wallet will allow consumers to store credit card information securely in their phones to make purchases.  Customers can now ... » Continue