Category: Pay-Per-Click (PPC)
Shopping Campaigns and Small Business
by Anvil on August 15, 2014 · AdwordsPaid AdvertisingPay-Per-Click (PPC)There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue
6 SMX Advanced Takeaways That Mattered
by Anvil on August 14, 2014 · analyticscontent marketinglink developmentPay-Per-Click (PPC)ppcIt’s been a couple months since SMX Advanced Seattle so myself and Michael Knight (Anvil’s Paid Search Strategist) wanted to regroup to see what takeaways actually made an impact in our day-to-day. ... » Continue
Paid Search Campaign Strategy: A New Way of Thinking
by Anvil on April 2, 2014 · AdwordsPay-Per-Click (PPC)search marketing strategyCampaign strategies can be difficult to wrap your head around, but there’s a new way of thinking that will help your bottom line and turn your account inside out. This ... » Continue
Improving AdWords ROI in 7 Steps
by Anvil on January 16, 2014 · Adwordslower CPCPaid AdvertisingPay-Per-Click (PPC)Tool ReviewIn the world of pay-per-click advertising, marketers are constantly searching for tools that can help improve campaign performance. The AdWords Search Terms Report is one of the most valuable, used ... » Continue
5 Nuggets from SearchFest 2013
by Anvil on February 26, 2013 · Pay-Per-Click (PPC)ppcSearch Engine OptimizationSearchFest 2013 last Friday was a huge success! It was truly a great event with some amazing speakers like Marty Weintraub, Ross Hudgens, Adam Audette, Joanna Lord, Rand Fishkin and ... » Continue
Google Enhanced Campaigns Announcement = 3 Big Changes for AdWords
by Anvil on February 6, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppcAs you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue
Google Grant Increased Max CPC to $2.00
by Anvil on February 4, 2013 · AdwordsPay-Per-Click (PPC)Pay-Per-Click (PPC)ppcLast week, Google Grants made a major change. Max CPCs were increased from $1.00 to $2.00. The old $1.00 max CPC restriction in Google Grants, made it difficult for participating ... » Continue
Google’s Driverless Car- More Time for Search
by Anvil on September 28, 2012 · AdwordsgooglePay-Per-Click (PPC)Social MediaOn Tuesday, September 25th, California Governor Jerry Brown signed a bill into law permitting automated vehicles to be tested on the roadways of California. California is actually the third state ... » Continue
The Week in Search & Social for August 10…and oops, August 3
by Anvil on August 11, 2011 · Adwordsanalyticsb2bB2B Internet Marketingb2cconversion optimizationFacebookgoogleLink Building and Baitinglink developmentLink Development StrategiesLocal SearchLocal Searchlocal seoMobilePay-Per-Click (PPC)Pay-Per-Click (PPC)post-click marketingppcSEOSocial MediaTwitterweb designWebsite AnalyticsWebsite DesignYours truly was sooooo busy working on your campaigns last week that he forgot to blog about our Big Picture meeting last week, so this week enjoy a double dose ... » Continue
Google Wallet – Use Your Phone as a Wallet
by Anvil on May 26, 2011 · AdwordsgoogleMobilePay-Per-Click (PPC)ppcGoogle announced their new mobile eCommerce solution, Google Wallet, today. Google Wallet will allow consumers to store credit card information securely in their phones to make purchases. Customers can now ... » Continue