SIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue

It’s a fact of life that there will always be people who oversell their skills in order to get ahead. We see this happen a lot when it comes to ... » Continue

After months of hard work, your app is finally ready to launch! You’ve put so much effort into developing, but have you thought about how you’ll market it? A full ... » Continue

Did you miss Anvil’s Paid Media Strategist Pascal Inderabudhi’s SEMpdx event this past week? Don’t panic! We have the presentation slides available for you, along with the details of the ... » Continue

With the rise of smartphones has come increased mobile searches, and 2015 marked the first year when mobile searches out-numbered desktop searches in the U.S. Within our always-on, connected world, ... » Continue

The Paid Team’s takeaway’s still being discussed from the top 2015 sessions   Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

Anvil is pleased to announce that is has been recognized by Clutch as one of the best Pay-Per-Click (PPC/Paid Media) agencies in the country. After a rigorous vetting process that not only factors ... » Continue

PPC managers adjust keyword bids on a daily or weekly basis for hundreds of search terms to optimize performance. While this level of control is ideal for squeezing every last ... » Continue

Join Anvil’s Pascal Inderabudhi for a seminar on Paid Search on November 19. Introduction to Paid Search Interested in advertising your business on Google or Bing, but don’t know where to start? ... » Continue