How to Optimize Ads for Conversions With AdWords’ New Ad Rotation Settings by on August 30, 2017 · googleoptimizationPaid Media

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue

The Holidays Are Coming!!!! by on August 23, 2017 · Holiday ShoppingPaid Media

Spoiler Alert: if you’re in retail and you haven’t started planning your holiday marketing campaigns by October, you’re scrooged! Yes, I am aware that it is only August and Christmas isn’t ... » Continue

How to Turn Distracted Shoppers into Customers by on July 26, 2017 · Digital MarketingPaid MediaShopping Cart

The Myth of the Simple Shopper Motivational speakers might tell you to set small, achievable personal milestones on the way to completing a larger goal – like a marathon runner who ... » Continue

Pinterest Targeting Capabilities and Why Companies Need to Advertise There by on July 11, 2017 · Paid MediaPinterestUncategorized

Pinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue

Google’s Annual Livestream—What You Need to Know by on May 24, 2017 · AdwordsgooglePaid Media

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue

Using Psychology to Improve Your Ad Copy by on April 26, 2017 · Ad CopyPaid MediaPsychology

140 characters. That’s all you get to draw someone in and persuade them to click on your ad. On top of that, there are thousands of others trying to do ... » Continue

Talk Money To Me: The Future of Paid Media In A Voice-First World by on March 29, 2017 · googlePaid MediaPay-Per-Click (PPC)Voice Search

Voice Killed The Keyboard Star Over the past year, you’ve likely heard murmurings about the Dawn of Voice Search. 7 million “voice-first” devices like Google Home and Amazon Echo were shipped ... » Continue

Search Engine Marketing – Two Disciplines, One Term by on February 23, 2017 · Paid MediaSearch Engine MarketingSearch Engine OptimizationSEO

Search Engine Marketing, commonly known as SEM, is not in fact PPC marketing or SEO-it’s both disciplines working together towards a common goal.  What is that goal? High ranking in ... » Continue

LinkedIn Advertising 101 by on January 25, 2017 · LinkedInLinkedIn AdvertisingPaid MediaPay-Per-Click (PPC)

LinkedIn is a highly targeted platform that is ideal for B2B advertising. Unlike Facebook where users can claim a variety of titles, LinkedIn profiles tend to be more accurate. The ... » Continue

12 Google AdWords Features Launched in Q3 2016 by on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc

12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue