True Love In Remarketing: 8 Ways To Win The Hearts Of Your Customers by on February 7, 2018 · Paid MediaRemarketing

It’s a classic love story: Girl meets website Girl and site get to know each other Girl leaves website Website wins girl back using remarketing Spoiler Alert: Girl becomes website’s customer and shops happily ever ... » Continue

Dr. AdWords or: How I Learned to Stop Worrying and Love SEM by on January 10, 2018 · AdwordsPaid MediaPay-Per-Click (PPC)

Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season by on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid Media

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

3 Ways to Up Your Holiday PPC Marketing Game NOW! by on October 18, 2017 · Holiday MarketingHoliday ShoppingPaid Media

Think it’s too late in the season to capitalize on some of the latest holiday marketing trends? Not to worry: There are still some great ways you can optimize your ... » Continue

4 Ways to Stand Out in Paid Search by on September 19, 2017 · Ad CopyAdwordsPaid Media

If you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue

How to Optimize Ads for Conversions With AdWords’ New Ad Rotation Settings by on August 30, 2017 · googleoptimizationPaid Media

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue

The Holidays Are Coming!!!! by on August 23, 2017 · Holiday ShoppingPaid Media

Spoiler Alert: if you’re in retail and you haven’t started planning your holiday marketing campaigns by October, you’re scrooged! Yes, I am aware that it is only August and Christmas isn’t ... » Continue

How to Turn Distracted Shoppers into Customers by on July 26, 2017 · Digital MarketingPaid MediaShopping Cart

The Myth of the Simple Shopper Motivational speakers might tell you to set small, achievable personal milestones on the way to completing a larger goal – like a marathon runner who ... » Continue

Pinterest Targeting Capabilities and Why Companies Need to Advertise There by on July 11, 2017 · Paid MediaPinterestUncategorized

Pinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue

Google’s Annual Livestream—What You Need to Know by on May 24, 2017 · AdwordsgooglePaid Media

Google held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue