My Conversation with Robin Carey of Social Media Today

by on October 21, 2014 · Social MediaSocial Media MarketingSocial Media Spotlight

I was recently invited to host a luncheon interview with Robin Carey of Social Media Today at the IABC Heritage Conference in Providence, RI. The discussion was lively and informative ... » Continue

Social Media Curation with Postano

by on April 17, 2014 · Social MediaSocial Media Marketing

We were pleased to kick off an engagement with Postano in 2014 and now we’re even more excited to utilize Postano’s social media aggregation capabilities on the Anvil site.  Postano ... » Continue

5 Steps in Building a Social Media Plan for Non-Profits

by on April 4, 2014 · Internet Marketing StrategySocial MediaSocial Media Marketing

It wasn’t too long ago that social media success was saved for large non-profit organizations that, alongside their existing marketing initiatives, had the time and resources to allocate to the ... » Continue

Expert Interview Series: Megan Rivas of aimClear

by on March 26, 2014 · Expert Interview SeriesSocial Media Marketing

What inspires the leaders and experts in the search engine marketing industry and community? In our new “Interviews with Experts” blog series, Anvil features fellow experts in an interview-style post ... » Continue

Talking Semantic Markup at SEMpdx

by on February 14, 2014 · semantic webSEMpdxSEOSocial Media Marketing

This past Tuesday, I had the pleasure of addressing SEMpdx at an educational event on semantic SEO and semantic social metadata, alongside Mike Arnesen of SwellPath. Mike is a former ... » Continue

Anvil’s 2013 Digital Marketing Predictions: On or Off the Mark?

by on December 12, 2013 · Search Engine MarketingSocial Media Marketing

Last December the Anvil team harnessed its crystal ball, stared into the future of digital marketing, and delivered an advantageous set of predictions for the 2013 digital marketing landscape.  Fortunately, ... » Continue

Repurposing Content On Slim Budget

by on December 6, 2013 · B2B Internet Marketingb2cCheat SheetsEmarketingFacebookIntegrated MarketingLink Building and Baitinglink developmentLink Development StrategiesOnline Brand Managementonline reputationOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

Creating content is hard. It takes a lot of time, and just when you think you’re done, it’s time to start all over again. According to a B2B Content Marketing ... » Continue

How to Set Up a LinkedIn Showcase Page

by on December 2, 2013 · Social Media Marketing

In late November, LinkedIn announced a new page type available to brands, showcase pages.  This new complement to company pages allows companies to set up pages for specific branches, products ... » Continue

Gamification Infographic

by on September 10, 2013 · Social Media Marketing

Gamification is on the rise! Reports have forecasted that by 2018, gamification tools and services will exceed 5.5 billion, and vendors claim that gamification can lead to a 100% to ... » Continue

Latest Facebook Features and Announcements

by on June 20, 2013 · FacebookSocial MediaSocial Media Marketing

Facebook has undoubtedly been busy over the past few weeks.  With several announcements and feature roll outs and updates, it can be a struggle to keep up with the changes.  ... » Continue