Why You Should Never Advertise On Facebook

by on February 4, 2016 · FacebookSocial MediaSocial Media MarketingSocial Media Spotlight

Should you quit advertising on Facebook? Of course not, it’s advertising crack and it’s highly effective. There’s no doubting that the Facebook Ads platform delivers results, offers some amazing targeting ... » Continue

Snapchat viewing may not be so secret anymore. May be launching ad targeting based off what you view in Discover.

by on January 21, 2016 · newsSnapchatSocial MediaSocial Media MarketingSocial Media Spotlight

Snapchat’s Advantage As it tries to take on Facebook for advertising dollars, we have to realize that Snapchat has a major advantage over Facebook- its core and native demographic didn’t ... » Continue


by on December 22, 2015 · Social MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightStrategic Internet Marketing

As we approach 2016, we’re gazing into the digital marketing crystal ball, and conjuring our predictions for the New Year as we do every year; you can find Anvil’s comprehensive ... » Continue

Perfecting the Fundamentals: Trends for Social Media Marketing Success from #SMMW15

by on April 6, 2015 · FacebookMobileSocial MediaSocial Media MarketingSocial Media SpotlightTwitter

Leaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With sessions covering the latest marketing tactics across major ... » Continue

Snapchat ‘Discover’ puts focus on media publishers for content

by on January 27, 2015 · Social MediaSocial Media MarketingSocial Media Spotlight

Snapchat has partnered with some of the top media publishers around to build out a storytelling feature that puts the narrative first. It allows users to experience Stories from different editorial teams. » Continue

My Conversation with Robin Carey of Social Media Today

by on October 21, 2014 · Social MediaSocial Media MarketingSocial Media Spotlight

I was recently invited to host a luncheon interview with Robin Carey of Social Media Today at the IABC Heritage Conference in Providence, RI. The discussion was lively and informative ... » Continue

7 Changes To Look For When Hashtags Hit Facebook

by on March 22, 2013 · FacebookInternet Marketing StrategyInternet Marketing ToolsSearch Engine OptimizationSocial MediaSocial Media MarketingSocial Media Marketing OptimizationSocial Media SpotlightSocial Search MarketerStrategic Internet Marketing

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

Why You Need a Social Media Strategy – Cannery Pier Hotel

by on July 24, 2009 · Social Media MarketingSocial Media Spotlight

Here’s what happens your company dives into social media without a strategy. Or knowing best practices. Cannery Pier is a small hotel in Astoria, Oregon that I’ve been wanting to stay ... » Continue

Hash Tags in Action #Uprise

by on April 30, 2009 · Social Media Spotlight

In a recent post, I discussed the potential value of hashtags in marketing campaigns. This morning I was delighted (maybe too strong of word) to see the Oregonian coordinating with the ... » Continue

Social Media Spotlight – Voodoo Doughnut

by on April 24, 2009 · Social Media Spotlight

  I was just reading my fellow teammate’s post that highlighted Twitter’s awesome advanced search feature. In that post, Nick mentioned that Voodoo Doughnut started following him on Twitter after he ... » Continue