6 Things I Learned at MozCon 2015: Day Two

by on July 14, 2015 · MobileMozConSEOSocial Media Marketing

Hi guys! As the sun sets on day two of MozCon 2015 (OK, not literally; I’m so far north that it looks like early afternoon from my hotel window), I ... » Continue

Facebook Exchange: Will It Stay or Will It Go?

by on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media Marketing

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

Why Do We Share Content?

by on May 8, 2015 · content marketingSocial Media Marketing

We currently live in a world of overwhelming amounts of digital information. In fact, data is set to increase 500% by 2020 (the equivalent of five internets) – that is ... » Continue

Perfecting the Fundamentals: Trends for Social Media Marketing Success from #SMMW15

by on April 6, 2015 · FacebookMobileSocial MediaSocial Media MarketingSocial Media SpotlightTwitter

Leaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With sessions covering the latest marketing tactics across major ... » Continue

6 New Social Media Trends Inspired by SearchFest 2015

by on March 9, 2015 · b2bb2cOnline Reputation ManagementSearch Engine OptimizationSocial MediaSocial Media Marketing

SearchFest 2015 was my first, and I can say with certainty that I will be back in 2016. With four SearchFest tracks to follow, I decided to divide my time ... » Continue

SearchFest 2015: The Eye of the Hurricane

by on March 4, 2015 · Search Engine MarketingSearch Engine OptimizationSEMpdxSEOSocial Media Marketing

Well, SearchFest 2015, my third attended in as many years, has somehow already come and gone. I’m soon going to get to that place where I start getting them mixed ... » Continue

Snapchat ‘Discover’ puts focus on media publishers for content

by on January 27, 2015 · Social MediaSocial Media MarketingSocial Media Spotlight

Snapchat has partnered with some of the top media publishers around to build out a storytelling feature that puts the narrative first. It allows users to experience Stories from different editorial teams. » Continue

Social Marketing Insights from “A Teenager’s View on Social Media” Part 2

by on January 20, 2015 · Social MediaSocial Media Marketing

In the second part of A Teenager’s View on Social Media, Watts reviews additional social media platforms and introduces us to some popular with teens and college students. More importantly, ... » Continue

A Marketer’s Observation on “A Teenager’s View on Social Media”

by on January 16, 2015 · Social MediaSocial Media Marketing

Beyond the cold hard stats that are spewed across the web, Andrew Watts’ “A Teenager’s View on Social Media,” is the first thorough (be it subjective) observation of social media ... » Continue

Anvil Lunch & Learn: Shaking Up Social in 2015

by on December 18, 2014 · Anvil Media Seminar SeriesFacebookSocial MediaSocial Media Marketing

Join Anvil Media’s Nathan Lattanzi and Heather English for a seminar on Social Media on February 11. Shaking Up Social in 2015 We’re on the verge of a social shakeup starting right ... » Continue