Did you miss Anvil’s Paid Media Strategist Pascal Inderabudhi’s SEMpdx event this past week? Don’t panic! We have the presentation slides available for you, along with the details of the event, right here:

Too often placed in the performance marketing silo, paid search has the potential to amplify all of your marketing efforts both digital (earned, owned, and shared) and traditional (TV, radio, events).

Read through our Slideshare below to learn tactics and strategies to take your paid search strategy from being a role player to MVP, and find out how to use the channel to amplify your other marketing efforts through:

• Cross-channel research
• Keyword applications for social, radio, TV
• Targeting tactics for digital and traditional
• Creative messaging uses cross-channel

Enjoy!