You think your website is the best, right? So, of course, you want search engines to think that too. The harsh truth is, however, that your website won’t show up ... » Continue

Often at Anvil when we suggest to clients that they should create a brand awareness campaign to bid on their own brand name it’s met with some skepticism. The typical ... » Continue

As shopping online continues to grow, it is important for Ecommerce brands to stay on top of trends and ensure their products stand out from their competitors. According to Oberlo, ... » Continue

What are responsive search ads? Responsive Search Ads (RSAs) are a dynamic ad format released a little over a year ago by Google to help automate the ad creation process, and ... » Continue

Google Updates Responsive Display Ads 2019 The early 2019 refresh of Responsive Display Ads in Google Ads is a move toward making Display Ad creation more efficient, allowing videos as well ... » Continue

Compelling creative is paramount for any good social or paid media campaign. With all the noise on the internet, a strong and relevant image is what you need to stop ... » Continue

What is Programmatic? The use of automation, normally through a DSP, to buy and sell digital media. Programmatic is an overarching term that represents a variety of ways to purchase ... » Continue

Micro-Segmentation of PPC Campaigns Can Hurt Paid Campaign Performance Tightly-themed ad groups has been a best practice for running successful Google Ads paid search campaigns for a long time. The more ... » Continue

As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue

BLOCKCHAIN, Blockchain, blockchain. An emergent technology shrouded behind a lack of understanding yet promising to deliver wealth and freedom to those who use it. Some tout it as the innovation ... » Continue