What Anvil learned about Google Ad Grants policies that you need to know to ensure your campaigns remain active and effective. » Continue

All your GDPR questions answered. » Continue

The simplicity of online advertising has led to an environment rife with ad fraud and scammers. Learn how Google is updating its efforts. » Continue

Every marketing plan starts with an objective; a clear goal that propels the campaigns forward. But for many, these goals get muddied over time.  As your campaigns grow, tracking issues ... » Continue

It’s a classic love story: Girl meets website Girl and site get to know each other Girl leaves website Website wins girl back using remarketing Spoiler Alert: Girl becomes website’s customer and shops happily ever ... » Continue

Advertising gets a bad rap. But anyone who runs a business knows that it’s pertinent to increasing brand awareness, breaking into new markets, and showing off new products. If businesses ... » Continue

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

Think it’s too late in the season to capitalize on some of the latest holiday marketing trends? Not to worry: There are still some great ways you can optimize your ... » Continue

If you are the only business offering your specific product or service in the entire world, this article is not for you. For the other 99.9% of businesses that compete ... » Continue

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue