Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue

Last Friday, three key ad industry associations released their guiding principles of digital measurement. These principles relate almost exclusively to brand-focused display advertising online. As web analytics becomes more and ... » Continue

We all know that Google tests the format of AdWords text ads.  The new format that launched this week includes the domain of the display URL within the headline. The ... » Continue

I was hanging out on Facebook the other day when an ad on the left side of my screen caught my eye – which was unusual because normally I don’t ... » Continue