Social Media Campaign Featured in NY Times

by on July 19, 2012 · FacebookSocial Media Marketing

Helping clients creatively solve problems is what makes us happy here at Anvil.  When outsiders recognize it, it’s icing on the cake.  A campaign that Anvil collaborated on with Pacific ... » Continue

Why GM Pulled $10 Million in Facebook Ads

by on May 15, 2012 · FacebookOnline Brand ManagementPaid AdvertisingSearch Engine MarketingSocial Media Marketing

Earlier today news broke that American motor giant GM had pulled its entire $10 million dollar paid advertising budget from social media platform Facebook. While the marketing team at GM ... » Continue

Why is Pinterest so Popular? (It’s because of the FUTURE)

by on April 24, 2012 · FacebookSocial MediaSocial Search MarketerStrategic Internet MarketingTwitteruser experience

If you are one of the many souls that still don’t truly understand the popularity of Pinterest, you aren’t alone. This especially holds true if you are a male like ... » Continue

Top Tips for Facebook Timeline for Brands

by on March 7, 2012 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing Optimization

Like it or not Facebook is making timeline happen – for you and your brand. Last week Facebook announced that all brand pages will be switched over to the timeline ... » Continue

Thoughts on Google’s New Search+ Part 2

by on January 12, 2012 · Facebookgoogle

Following up on yesterday’s examination of Google’s Search+, or Search Plus the World, I thought it would be worthwhile to take a little detour and address Search+ in relation to ... » Continue

A Few Thoughts on Google’s New Search+

by on January 11, 2012 · analyticsFacebookgoogleSEOSocial Media

The big news in search so far in 2012 is, without a doubt, Google’s announcement of Search+, also known as “Search Plus Your World.” Long story short, Google is tying ... » Continue

The Week in Search & Social for November 2

by on November 3, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebooklink developmentlocal seoMobileppcSearch Engine OptimizationSEOSocial MediaTwitterWebsite Design

PPC Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” ... » Continue

The Week in Search & Social for Oct. 26

by on October 27, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelanding page testinglink developmentlocal seoMobileppcSEOSocial Mediaweb design

PPC Introducing Dynamic Search Ads Beta – Let Google serve and generate ads for relevant queries based on your Website content. Introducing Bid-per-call in AdWords – Now you can set specific bids ... » Continue

The Week in Search & Social for Oct. 12

by on October 13, 2011 · Adwordsanalyticsb2cconversion optimizationFacebookgooglelocal seoppcSEOweb design

PPC +1 Button to Start Showing on Display Ads Today – Following up on the item from a couple weeks ago, AdWords display ads will now be including +1 counts and friends’ ... » Continue

The Week in Search & Social for Oct. 5

by on October 6, 2011 · Adwordsanalyticsb2bb2cFacebookgooglelink developmentlocal seoMobileSEOSocial Mediaweb design

My gosh, Google and Facebook have been busy lately… PPC Here’s What Google’s New “Circulars” Ad Format Looks Like – Google is testing a new kind of ad unit called “Circulars,” designed ... » Continue