Social Media Campaign Featured in NY Timesby Anvil on July 19, 2012Facebook
Helping clients creatively solve problems is what makes us happy here at Anvil. When outsiders recognize it, it’s icing on the cake. A campaign that Anvil collaborated on with Pacific Rim and Grow Creative was recently featured in a New York Times article.
Pacific Rim, a Pacific Northwest winery with a passion for Riesling, needed to find a medium to seek out wine enthusiasts and social wine drinkers to increase their brand awareness. The company decided to buck traditional wine industry marketing tactics and implement a social media campaign to establish its niche. Pacific Rim partnered with Anvil Media and Grow Creative, a brand consultancy and design agency specializing in wine and food industries, to develop a strategic social media plan focusing on Facebook to increase Pacific Rim’s brand awareness.
In order for Pacific Rim to obtain engaged fans quickly, they utilized their newsletter subscriber list and offered a free unique gift to visitors for becoming a fan. Pacific Rim then educated fans on Riesling and Pacific Rim through video animations, Riesling Rules Book and blog. The campaign experienced significant results including over 13,000 active fans one month after launch and a 73% increase in transactions.
To learn more about the work, you can read the full Facebook Case Study.