Facebook vs. Snapchat & What It Means for your Online Campaigns

by on April 6, 2017 · FacebookSnapchatSocial Media Marketing

It’s no secret that Facebook wants Snapchat out of the picture and now with Facebook introducing stories to their app the two are butting heads again. Let’s talk about what ... » Continue

Why & How You Should Harness the Power of Video Content

by on March 22, 2017 · FacebookhashtagInstagramVideo

Let me start off by throwing out a stat. Cisco Projects stated that “video will make up 80% of all internet traffic by 2019.” Now combine that with a 2015 ... » Continue

3 Key Highlights from Portland’s Digital Summit on Day 1

by on July 14, 2016 · FacebookPaid MediaSEOSocial Media

The inaugural Digital Summit in Portland is taking place right now, and we have three team members attending. With different tracks featuring industry influencers from organizations such as Facebook, MOZ, Uber, ... » Continue

Facebook Changes Their Algorithm Again & What This Means to Marketers

by on July 5, 2016 · Facebookincrease trafficSocial Media

The day marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to start prioritizing posts shared by friends and family over those from publishers, brands, and other ... » Continue

Move Over Emojis- Redefining “A Picture Is Worth A Thousand Words”

by on June 24, 2016 · FacebookSocial Media MarketingTwitter

“A picture is worth 1,000 words. An average GIF is 60 frames. That’s 60,000 words.” A statement well said by the Giphy team, Brad Zeff, Chief Content Officer and General ... » Continue

Why Influencer and Advocate Marketing Works…When Done Right

by on February 18, 2016 · b2bB2B Internet Marketingb2cBusinesscontent marketingFacebookInstagramSnapchat

If your number one priority isn’t the experience you are doing Influencer Marketing all wrong. Digital content is at an all-time high, and those hyper-informed consumers of yours are better ... » Continue

Why You Should Never Advertise On Facebook

by on February 4, 2016 · FacebookSocial MediaSocial Media MarketingSocial Media Spotlight

Should you quit advertising on Facebook? Of course not, it’s advertising crack and it’s highly effective. There’s no doubting that the Facebook Ads platform delivers results, offers some amazing targeting ... » Continue

Facebook Exchange: Will It Stay or Will It Go?

by on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media Marketing

Anvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue

Perfecting the Fundamentals: Trends for Social Media Marketing Success from #SMMW15

by on April 6, 2015 · FacebookMobileSocial MediaSocial Media MarketingSocial Media SpotlightTwitter

Leaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With sessions covering the latest marketing tactics across major ... » Continue

Anvil Lunch & Learn: Shaking Up Social in 2015

by on December 18, 2014 · Anvil Media Seminar SeriesFacebookSocial MediaSocial Media Marketing

Join Anvil Media’s Nathan Lattanzi and Heather English for a seminar on Social Media on February 11. Shaking Up Social in 2015 We’re on the verge of a social shakeup starting right ... » Continue