Category: Facebook
Generation Z Abandons Old Man Facebook for Snapchat and Instagram
by Anvil on August 30, 2017 · FacebookGen ZMillennialsSocial Media MarketingTrying to reach a younger audience through social media? You may want to think twice before heavily investing your budget into Facebook, as the social juggernaut is no longer number ... » Continue
Facebook vs. Snapchat & What It Means for your Online Campaigns
by Anvil on April 6, 2017 · FacebookSnapchatSocial Media MarketingIt’s no secret that Facebook wants Snapchat out of the picture and now with Facebook introducing stories to their app the two are butting heads again. Let’s talk about what ... » Continue
Why & How You Should Harness the Power of Video Content
by Anvil on March 22, 2017 · FacebookhashtagInstagramVideoLet me start off by throwing out a stat. Cisco Projects stated that “video will make up 80% of all internet traffic by 2019.” Now combine that with a 2015 ... » Continue
3 Key Highlights from Portland’s Digital Summit on Day 1
by Anvil on July 14, 2016 · FacebookPaid MediaSEOSocial MediaThe inaugural Digital Summit in Portland is taking place right now, and we have three team members attending. With different tracks featuring industry influencers from organizations such as Facebook, MOZ, Uber, ... » Continue
Facebook Changes Their Algorithm Again & What This Means to Marketers
by Anvil on July 5, 2016 · Facebookincrease trafficSocial MediaThe day marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to start prioritizing posts shared by friends and family over those from publishers, brands, and other ... » Continue
Move Over Emojis- Redefining “A Picture Is Worth A Thousand Words”
by Anvil on June 24, 2016 · FacebookSocial Media MarketingTwitter“A picture is worth 1,000 words. An average GIF is 60 frames. That’s 60,000 words.” A statement well said by the Giphy team, Brad Zeff, Chief Content Officer and General ... » Continue
Why Influencer and Advocate Marketing Works…When Done Right
by Anvil on February 18, 2016 · b2bB2B Internet Marketingb2cBusinesscontent marketingFacebookInstagramSnapchatIf your number one priority isn’t the experience you are doing Influencer Marketing all wrong. Digital content is at an all-time high, and those hyper-informed consumers of yours are better ... » Continue
Why You Should Never Advertise On Facebook
by Anvil on February 4, 2016 · FacebookSocial MediaSocial Media MarketingSocial Media SpotlightShould you quit advertising on Facebook? Of course not, it’s advertising crack and it’s highly effective. There’s no doubting that the Facebook Ads platform delivers results, offers some amazing targeting ... » Continue
Facebook Exchange: Will It Stay or Will It Go?
by Anvil on May 12, 2015 · FacebookMobilePaid AdvertisingPay-Per-Click (PPC)Social Media MarketingAnvil’s Paid Media Team weighs in on the current status and long-term plan of the Facebook Exchange There is a lot of speculation around the longevity of the Facebook Exchange and ... » Continue
Perfecting the Fundamentals: Trends for Social Media Marketing Success from #SMMW15
by Anvil on April 6, 2015 · FacebookMobileSocial MediaSocial Media MarketingSocial Media SpotlightTwitterLeaders across social media, digital and content marketing descended upon San Diego in late March for Social Media Marketing World 2015. With sessions covering the latest marketing tactics across major ... » Continue