Category: Digital Marketing
Brown Bag Podcast, Episode 3
by Rachel McMahon on November 15, 2021 · Brown Bag PodcastDigital MarketingAnvil Media’s latest Brown Bag podcast episode featured Wil Reynolds, Founder and VP of Innovation at Seer Interactive. Our conversation touched on all aspects of Wil’s career, including his thoughts ... » Continue
Anvil on The State of SEO Report
by Anvil on November 3, 2021 · Digital MarketingoptimizationSearch Engine OptimizationSEOIn May of 2021 Search Engine Journal surveyed 2,830 Search Engine Optimization professionals for the State of SEO report. SEJ looks for insights into what SEO professionals see as the ... » Continue
Geofencing – Grow Your Audience Without Extending Your Reach
by Anvil on August 19, 2021 · AdvertisingDigital MarketingMobilePaid MediaFor local marketers, finding your audience has always been a challenge. Incorporating geofencing into your campaigns can help solve this problem by honing in consumers already in your area. To begin, ... » Continue
Understanding Audience Values and How They Affect Ad Strategy
by Anvil on June 30, 2021 · AdvertisingDigital MarketingMillennialsPaid AdvertisingPaid MediappcWhy Is It Important? It builds trust. Simple as that. If a customer or potential customer knows the values, they will shop or support a brand. By reflecting values and instilling ... » Continue
Consider TikTok for Business
by Anvil on June 16, 2021 · Digital MarketingSocial Media MarketingtiktokWhat is TikTok? If you’re not yet familiar and haven’t spent hours endlessly consuming content discovery on the #FYP feed (“For You Page”), it is a social media app focused ... » Continue
5 Content Marketing Trends for a Post-COVID 19 World
by Anvil on May 13, 2021 · content marketingDigital MarketingpodcastVideoVoice SearchVoice Search OptimizationContent Marketing has evolved in the marketing mix to become one of the most important components to drive online customer engagement and convert customers – but are you doing the ... » Continue
Emerging Ad Platforms All Advertisers Should Be Looking At
by Anvil on April 29, 2021 · AdvertisingDigital MarketingPaid AdvertisingPaid MediaFinding new ways and platforms on which to advertise can be one of the biggest challenges marketers face. Here are a few emerging platforms that are proving to be extremely ... » Continue
5 Key Takeaways from Digital Summit 2021
by Rachel McMahon on April 14, 2021 · Digital MarketingSearch Engine MarketingSEOWebsite AnalyticsDigital Summit is a conference that brings the community together with expert speakers who are prominent within the digital space, including Anvil Founder & President Kent Lewis. Presentations range from ... » Continue
How to Improve Your Company’s Online Reputation
by Anvil on March 31, 2021 · Brand Imagecontent marketingDigital MarketingAs your brand grows, so do your reviews. That can be exciting as you look forward to the positive feedback and the warm-and-fuzzies that you expect to come your way. ... » Continue
A Beginner’s Guide to Google Search Console
by Rachel McMahon on March 24, 2021 · Digital MarketingSearch Engine OptimizationSEOHave you ever wondered which terms your site ranks for? Curious if the schema you implemented worked? Those questions, and more, can be easily answered with Google Search Console. If ... » Continue
