Google’s Driverless Car- More Time for Search

by on September 28, 2012 · AdwordsgooglePay-Per-Click (PPC)Social Media

On Tuesday, September 25th, California Governor Jerry Brown signed a bill into law permitting automated vehicles to be tested on the roadways of California. California is actually the third state ... » Continue

When Exact Match Isn’t Exactly Exact Match…Variant Matching Coming to AdWords

by on April 23, 2012 · Adwordsppc

If you’ve logged in to your AdWords account recently, you’ve probably seen this alert: New! Improvements coming to exact match and phrase match Seeing as they’re putting in front & center, over ... » Continue

Would you like Crocs with Your Dinner? Google’s New Map Bubble Ads

by on November 30, 2011 · AdwordsgoogleLocal Searchlocal seoOnline Brand ManagementPaid AdvertisingPay-Per-Click (PPC)ppc

Ah, Google – always keeping us on our toes and scratching our heads. With the evolution of Google Places it seemed as though Google was all for the local business ... » Continue

The Week in Search & Social for November 2

by on November 3, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebooklink developmentlocal seoMobileppcSearch Engine OptimizationSEOSocial MediaTwitterWebsite Design

PPC Google’s New Location Targeting For AdWords – Google just announced a revamped location targeting interface for AdWords. The improvements include an easier way to discover locations, a new “reach number” ... » Continue

Make Sure Your AdWords Campaigns Are Ready for Google’s New Mobile Landing Page Policy

by on October 27, 2011 · Adwordslanding pagesMobilemobile site

With the recent announcement from Google that they will soon be taking mobile landing pages into consideration as a part of ad quality, many advertisers will be unknowingly penalized if ... » Continue

The Week in Search & Social for Oct. 26

by on October 27, 2011 · Adwordsanalyticsb2bb2cconversion optimizationFacebookgooglelanding page testinglink developmentlocal seoMobileppcSEOSocial Mediaweb design

PPC Introducing Dynamic Search Ads Beta – Let Google serve and generate ads for relevant queries based on your Website content. Introducing Bid-per-call in AdWords – Now you can set specific bids ... » Continue

Google Dynamic Search Ads Revealed

by on October 21, 2011 · Adwords

Yesterday Google announced the expansion of dynamic search ads. This new setup is aimed to benefit large retailers who could potentially have thousands of keywords to manage with an ever-changing ... » Continue

Holiday 2011: Your “Do Now” List

by on October 18, 2011 · AdwordsEcommerce Website Tips

It seems like school just started and the leaves are just beginning to change, but if you’re in the e-commerce business its time to set your sights on the Holiday ... » Continue

How Does Google Know I’m Into Cycling?

by on October 14, 2011 · Adwords

Retargeting and demographic targeting have been looming larger & larger in the display ad landscape over the past year.  Usually it’s pretty easy to figure out why any given AdWords ... » Continue

The Week in Search & Social for Oct. 12

by on October 13, 2011 · Adwordsanalyticsb2cconversion optimizationFacebookgooglelocal seoppcSEOweb design

PPC +1 Button to Start Showing on Display Ads Today – Following up on the item from a couple weeks ago, AdWords display ads will now be including +1 counts and friends’ ... » Continue