Join Anvil’s Pascal Inderabudhi for a seminar on Paid Search on November 19. Introduction to Paid Search Interested in advertising your business on Google or Bing, but don’t know where to start? ... » Continue

There was a recent study done by AdGooroo analyzing the top 20 spenders on text ads and shopping campaigns, looking at the second quarter of 2014. They found that these ... » Continue

Campaign strategies can be difficult to wrap your head around, but there’s a new way of thinking that will help your bottom line and turn your account inside out. This ... » Continue

In the world of pay-per-click advertising, marketers are constantly searching for tools that can help improve campaign performance.  The AdWords Search Terms Report is one of the most valuable, used ... » Continue

According to Google’s own internal data, 75% of YouTube’s In-stream video ads are skippable.  For advertisers, this is better than if the user hits the back button.  But, it still ... » Continue

Google’s recent decision to hide keyword data from view has stirred up a bit of a furor in the digital marketing industry. By restricting keyword level insights on specific pages ... » Continue

As you may have heard, Google announced some fairly significant changes to their AdWords product today. What does this mean for your AdWords campaigns? Here it is simplified and boiled ... » Continue

It’s still the first quarter of the year so you have time to start off the year with a freshly optimized account, really, there’s time.   You can look at cleaning ... » Continue

Last week, Google Grants made a major change. Max CPCs were increased from $1.00 to $2.00. The old $1.00 max CPC restriction in Google Grants, made it difficult for participating ... » Continue

September 24th’s edition of Monday Night Football between the Green Bay Packers and Seattle Seahawks proved to be the tipping point in labor negotiations between the NFL and their locked ... » Continue