Blog Archives
Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!
by Anvil on June 8, 2022 · AdwordsgooglePay-Per-Click (PPC)SEMBack in August of 2021 Google announced that advertisers will no longer be able to create Expanded Text Ads, or ETAs for short, starting in July of 2022. This leaves ... » Continue
A Guide to Google Ads Bid Strategies: Best Practices to Use with Your Campaigns
by Anvil on February 19, 2021 · AdvertisingAdwordsCampaign GoalsDigital Marketinglower CPCPaid AdvertisingPaid MediaPay-Per-Click (PPC)Search Engine MarketingUncategorizedWhen developing a Google Ads search, display, or video campaign, selecting a bid strategy that aligns with the overall goal of the campaign is critical to ensuring the campaign is ... » Continue
Google Expands Close Variants Once Again to Match Search Intent
by Anvil on September 19, 2018 · AdwordsKeywordsPaid MediaPay-Per-Click (PPC)As anyone who has run search ads knows, keywords are the fulcrum the medium balances upon. The advertiser’s challenge is to balance a user’s search intent against the actual search ... » Continue
Better Together: Why Your Brand Needs Both PPC and SEO
by Anvil on April 18, 2018 · Pay-Per-Click (PPC)Search Engine MarketingSEOLearn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue
How to Optimize Ads for Conversions With AdWords’ New Ad Rotation Settings
by Anvil on August 30, 2017 · googleoptimizationPaid MediaAdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue
4 Ways to Maximize Google’s New Expanded Text Ads on Paid Search
by Anvil on June 30, 2016 · AdwordsPaid MediaPay-Per-Click (PPC)ppcSearch Engine Marketingsearch marketing strategySIZE MATTERS. …At least when it comes to paid search text ads. Announced at the Google Performance Summit in May, AdWords’ Expanded Text Ads (ETAs) add more text to search ads, doubling ... » Continue
2 Weeks Later: Top Hero Conference Takeaways
by Anvil on May 14, 2015 · AdwordsBing AdsconferencesPaid AdvertisingPay-Per-Click (PPC)ppcThe Paid Team’s takeaway’s still being discussed from the top 2015 sessions Hero Conference 2015 took place in Portland, Ore at the end of April and two weeks later, the Anvil ... » Continue
Google’s Driverless Car- More Time for Search
by Anvil on September 28, 2012 · AdwordsgooglePay-Per-Click (PPC)Social MediaOn Tuesday, September 25th, California Governor Jerry Brown signed a bill into law permitting automated vehicles to be tested on the roadways of California. California is actually the third state ... » Continue