It may seem like a daunting task to make your holiday greeting stand out on social media. Before you throw out coupon codes or holiday videos keep a few things ... » Continue

The day marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to start prioritizing posts shared by friends and family over those from publishers, brands, and other ... » Continue

#Hashtags are coming to Facebook. What does it all mean? Will cats and dogs start living together in the same room? Will machines take over the world? Probably not. But there ... » Continue

If you’ve tuned into any of the major cable news channels, or The Daily Show this week – you’ve undoubtedly heard the story about Rep. Anthony Weiner’s allegedly hacked twitter account and the ... » Continue

PPC: Nothing earth-shattering in the PPC world this week, but a couple good reads: Is It Time for Facebook to Launch a PPC Syndication Network? – There’s a number of good ... » Continue

After watching folks around the office go nuts rating their favorite places on Google Hotpot, talking to more than one client about the importance of online reviews to their local SEO efforts, and of course reading how Facebook and Twitter are already exerting influence in SERPs, I have an unofficial prediction of my own to add: 2011 will see the first major dust-up over social media or online reviews being used to game the search engine rankings. » Continue

As Facebook friend lists grow and updates become more frequent, many Facebook users have found that the Top News and Recent News filter options don’t fit their needs anymore.  As ... » Continue

Ryan Adams has a new wrinkle to the online audio stream: to promote his new record Cardinals III/IV, his Facebook page includes an online stream that the visitor must “unlock” by clicking Like. I thought it was a cool solution – a measurable way to generate social buzz around a new release. Fans get to hear the new record, while Ryan & his record label get to spread the word far & wide on Facebook. Now I'm wondering what else could benefit from the “click Like to unlock” scheme. » Continue

With less than 10 days left until Christmas, most online retailers are engaging in their final push for sales through continued discounts and deals on expedited shipping. In the chaos ... » Continue

Let’s say you consider yourself a social media savvy organization.  You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue