Digital Marketing Agency | Portland PPC SEO Services | Anvil Media -
  • Services
    • Paid Media
    • SEO
    • Social Media
    • Email Marketing Services
    • Content Marketing Services
    • Website Development
  • Outcomes
    • Clients
    • Portfolio
    • Case Studies
    • Testimonials
    • Awards
    • Industry Expertise
  • Insights
    • Blog
    • Articles
    • Cheat Sheets
    • White Papers
    • eBooks
    • Podcasts
    • Webinars
  • About
    • Our Philosophy
    • Our Culture
    • Executive Team
    • News & Events
    • Careers
  • Contact
    • Contact Us
    • Anvil Newsletter
  • Twitter
  • Facebook
  • Linked in

New Twist in Online Audio: Click Like to Unlock?

by Anvil on December 19, 2010Social Media Marketing

New Twist in Online Audio: Click Like to Unlock?

by Anvil on December 19, 2010Social Media Marketing

Record labels and recording artists have been debating pretty much since the dawn of iTunes whether it’s better to make music freely available online, thus increasing its exposure, or to keep it locked down over piracy concerns.   In the past couple of years, the online stream has become more & more common (check out NPR Music or Archive.org), allowing fans to hear new albums before they’re released, while ostensibly preventing them from downloading them for free and hurting sales.

One of my personal faves, Ryan Adams, has a new wrinkle: to promote his new record Cardinals III/IV, his Facebook page includes an online stream that the visitor must “unlock” by clicking Like.*  I thought it was a cool solution – a measurable way to generate social buzz around a new release.  Fans get to hear the new record, while Ryan & his record label get to spread the word far & wide on Facebook.

Now I’m wondering what else could benefit from the “click Like to unlock” scheme…photos/videos from the concert you saw last night? white papers or other semi-premium content? retail coupons?

*It should be noted that the stream started for me without first Liking it, perhaps because I had previously Liked his page?

  • Contact Us
    Contact Us
  • Search
  • Recent Posts
    • Two Keywords Enter a BarJune 22, 2022
    • Content Repurposing – 5 Ways to Scale While You Save Your Time and SanityJune 15, 2022
    • Google Is Retiring Expanded Text Ads. Here’s What You Need To Know!June 8, 2022
    • Video Advertising for Paid Media: Why it’s become imperative, and which platforms should be priorityJune 2, 2022
  • Categories

Related Posts

  • Anvil’s 2021 Digital Marketing Predictions: A Year in Review
  • TikTok – It Won’t Stop
  • Holiday Marketing Strategies in 2021: How To Continually Adapt in a Predominantly Digital Market
Ready to get started?

Take the next step toward growing your business. Tell us a little more about your goals and schedule an appointment.

Talk to Us

Blog

  • Two Keywords Enter a Bar by Joseph Schons on June 22, 2022
  • Content Repurposing – 5 Ways to Scale While You Save Your Time and Sanity by Rachel McMahon on June 15, 2022

Twitter

Anvil Media, Inc. @anvilmedia

RT @kentjlewis: The Guide to @Google My Business for Small Business Owners https://t.co/FlSZDhyyci

ReplyRetweetFavorite

Testimonials

Anvil has been a great partner to us at Sonos. The team dedicated to our account is always willing to ...

©Anvil Media, Inc. 2022
310 NE Failing St. Portland, OR 97212

  • Digital Marketing Services
  • Outcomes
  • Insights
  • About
  • Contact
  • Legal
  • Facebook
  • Twitter
  • Linked in
  • Instagram
  • Youtube
  • Pinterest
Posting....