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Blog Archives

Ad Age Small Agency Conference Recap

by Kent Lewis on July 26, 2013 · conferencesseach agency

As owner of two agencies, I was excited to hear that the Ad Age Small Agency Conference would be heading to our hometown of Portland this summer.  As a contributor ... » Continue

Video Marketing: The Future of Storytelling

by Kent Lewis on March 1, 2013 · Search Engine MarketingSearch Engine OptimizationVideo

The future of online video is clear. Faster connection speeds have allowed smooth streaming of HD video on both desktop and mobile devices, making video instantly accessible to web users ... » Continue

Are Google’s Panda and Penguin affecting your site’s rankings?

by Kent Lewis on February 13, 2013 · Search Engine Optimization

Google constantly makes updates and changes to its search engine algorithm which can affect your site rankings.  This post will address the two most talked about updates over the past ... » Continue

9 Obsolete Marketing Strategies

by Kent Lewis on February 8, 2013 · Search Engine Optimization

The landscape of the digital marketing world is constantly evolving.  Strategies and tactics fall in and out of favor quite fast, which is why I’ve prepared a list of nine ... » Continue

5 Digital Trends You Need to Embrace

by Kent Lewis on January 29, 2013 · Internet Marketing StrategySearch Engine Marketing

Last year, I was asked to present at Portland’s EO Experience, featuring subject matter experts on various entrepreneurial topics. Specifically, I was tasked with covering trends in the world of ... » Continue

Goodbye LinkedIn Answers & 6 Alternatives to Fill its Void

by Kent Lewis on January 21, 2013 · Social MediaSocial Media Marketing

The Anvil team was disappointed to hear that LinkedIn will discontinue its popular LinkedIn Answers at the end of January.  For many years, LinkedIn has been a top five traffic ... » Continue

Anvil’s 2013 Search Engine & Social Media Marketing Predictions

by Kent Lewis on January 16, 2013 · FacebookMobileSearch Engine MarketingSEOSocial Media MarketingWebsite Analytics

As the years fly by the search marketing industry continues to evolve and grow at a rapid pace. While it can be a challenge to keep up with everything, the ... » Continue

Lock Down Your Kids (or Employees)

by Kent Lewis on December 27, 2010 · Uncategorized

Over on Mashable,  Charlie White discusses how to censor your kids “like they’re in China.” It’s a great post and a good strategy for  forcing your kids outside (or onto ... » Continue

Google’s Failure Rate is Really A Success

by Kent Lewis on December 20, 2010 · Search Engine Marketing

Web Analytics World (WAW) recently posted an article regarding Bing’s powering over 25% of searches in November 2010.  Included in the post was a chart on what WAW deemed success ... » Continue

5 Tips for Facebook Advertising

by Kent Lewis on December 9, 2010 · Social Media Marketing

Success in Facebook advertising is an elusive beast.  Direct marketers who pine for sales & conversions often discover that Facebook advertising is about making connections, building trust, and developing a ... » Continue

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