5 Marketing Mistakes that Hurt Your Brand by on November 15, 2017 · Brand ImageMarketingReputation

It takes brands a lot more time to heal from a mistake than it does to make one. And little mistakes add up. All too often, I come across a ... » Continue

Don’t be a Grinch, Give Your Consumers What They Want This Holiday Season by on October 26, 2017 · Holiday ShoppingMarketingPaid AdvertisingPaid Media

It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

10 Measurement Insights from a Career in Marketing by on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue