How GIFs Are the New Google Search Ads for Marketers by on June 21, 2017 · Digital MarketingGifSocial Media

The new use of GIFs in online marketing could be as useful for SMM as Google search ads is to Paid Search Marketing. As marketers, we realize that the clear ... » Continue

10 Measurement Insights from a Career in Marketing by on May 31, 2017 · analyticsDigital MarketingMarketingUncategorized

I recently had the opportunity to present to an analytics class at the Western Washington University College of Business & Economics, my alma mater. I was asked to talk about ... » Continue

May’s Lunch and Learn Recap – Content Marketing for the Little (or Medium) Guy by on May 18, 2017 · content marketingDigital MarketingIntegrated Marketing

When most of us think about content marketing, we’re thinking copywriters, infographics, and something that we don’t have experience in, which for some is enough to scare any business owner ... » Continue

Social Media Storytelling by on May 17, 2017 · Digital MarketingSocial Media MarketingStory Telling

As I was looking for a topic to write about for this week’s blog post, I scoured the blog sites looking for a topic, hoping to find something about the ... » Continue

Anvil Media Moves You Forward by on May 15, 2017 · BusinessDigital MarketingIntegrated Marketing

Interested in learning a little more about what Anvil does and the benefits Anvil provides to its clients? RareBrain Capital has created this amazing video for our current and prospective clients ... » Continue

Link Building: What Is It And Why Should You Do It? by on May 10, 2017 · Digital MarketingLink BuildingSEO

One of the primary ongoing recommendations that we provide to clients, in an effort to improve their Organic Search performance, is to develop their link profile by increasing the number ... » Continue

Google’s ‘Best’ New Search Results Display by on May 3, 2017 · Digital MarketinggoogleLocal Search

The importance of positive reviews from your customers is no secret, and it is now becoming more important than ever for small businesses. According to a survey done by ... » Continue

5 Steps to Finding Your Voice on Social Media by on April 19, 2017 · content marketingDigital MarketingSocial Media Marketing

We’re programmed to see patterns and trends in all aspects of our life, so why shouldn’t this translate to how we market to our customers? Throughout my years working in ... » Continue

My Day at SEMpdx’s Engage Conference by on March 16, 2017 · Digital MarketingSearch Engine Marketing

I had the pleasure of attending the first annual Engage Conference (formerly SearchFest) in Portland, Oregon a few days ago and wanted to share an overview of the day as ... » Continue

Politics in Marketing by on February 9, 2017 · account managementDigital Marketingonline reputation

“I just want to get on Facebook and see pictures of what my friends ate and cute animal videos.” Since Trump was elected to take the highest office in the country, ... » Continue