You can add another search option notch to your belt with Facebook Graph Search. We’ve all played with it and done a random search or two, but if you’re a business how can you optimize to increase your chances of showing for a user’s search?

From building your Facebook fan base to ensuring your profile is packed full of important details you can take steps to ensure your  optimized for visibility. Dive in deeper with the below  Hotel News Now article that focuses on how hotels can utilize Graph Search to increase their presence.

How to Optimize for Facebook Graph Search