Twitter Ads API Arrives

by on February 20, 2013 · Paid AdvertisingSocial MediaSocial Media Marketing OptimizationTwitter

Social advertisers rejoice!  Twitter announced the long-awaited launch of its Ads API today in an official blog post.  It joins only Facebook and LinkedIn as global social networks that allow ... » Continue

Top Tips for Facebook Timeline for Brands

by on March 7, 2012 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing Optimization

Like it or not Facebook is making timeline happen – for you and your brand. Last week Facebook announced that all brand pages will be switched over to the timeline ... » Continue

How to Build Fans on Facebook (Anvil on The Entreprenette Gazette)

by on April 14, 2011 · FacebookSocial Media Marketing Optimization

Are you looking to increase your fan base on Facebook but are stuck on how to do so? The Entreprenette Gazette just posted 106 tips to help get your creative ... » Continue

Kraft – The Tough Mac & Cheese

by on March 10, 2011 · Online Reputation ManagementSocial Media Marketing Optimization

Kraft recently rolled out a Twitter campaign that pits mac and cheese eaters against each other in a head to head “Mac & Jinx” battle. You remember the jinx game ... » Continue

Dealing with Negative Online Sentiment – Mashable Recap

by on February 22, 2011 · Online Reputation ManagementSocial Media Marketing Optimization

Our friends over at Mashable posted a great reminder article about how brands should be managing negative sentiment posted about them online. The more brands engage online, the more susceptible ... » Continue

Strengthening Your Brand with Twitter

by on January 5, 2011 · Online Reputation ManagementSocial Media Marketing Optimization

With Twitter growing in popularity, businesses are looking to engage consumers and grow their brand online in a new way.  A lot of business jump onto Twitter, start tweeting all ... » Continue

Are you ready for a social media disaster?

by on December 1, 2010 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing Optimization

Let’s say you consider yourself a social media savvy organization.  You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue

Why Facebook Places Will be a Nightmare for Businesses

by on August 19, 2010 · Local SearchSocial Media Marketing Optimization

Last night Facebook officially announced “Facebook Places” allowing however many millions of Facebook users there are, to now check in directly through Facebook. Hooray! Geo-location has now been distributed to ... » Continue

BP From an Online Reputation Standpoint

by on June 8, 2010 · Online Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)Social Media Marketing OptimizationStudies

It can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of ... » Continue

The New FTC Guidelines & You

by on January 11, 2010 · Online Reputation ManagementPay-Per-Click (PPC)Social Media Marketing Optimization

Most recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws ... » Continue