Category: Social Media Marketing Optimization
Twitter Ads API Arrives
by Anvil on February 20, 2013 · Paid AdvertisingSocial MediaSocial Media Marketing OptimizationTwitterSocial advertisers rejoice! Twitter announced the long-awaited launch of its Ads API today in an official blog post. It joins only Facebook and LinkedIn as global social networks that allow ... » Continue
Top Tips for Facebook Timeline for Brands
by Anvil on March 7, 2012 · FacebookSocial MediaSocial Media MarketingSocial Media Marketing OptimizationLike it or not Facebook is making timeline happen – for you and your brand. Last week Facebook announced that all brand pages will be switched over to the timeline ... » Continue
How to Build Fans on Facebook (Anvil on The Entreprenette Gazette)
by Anvil on April 14, 2011 · FacebookSocial Media Marketing OptimizationAre you looking to increase your fan base on Facebook but are stuck on how to do so? The Entreprenette Gazette just posted 106 tips to help get your creative ... » Continue
Kraft – The Tough Mac & Cheese
by Anvil on March 10, 2011 · Online Reputation ManagementSocial Media Marketing OptimizationKraft recently rolled out a Twitter campaign that pits mac and cheese eaters against each other in a head to head “Mac & Jinx” battle. You remember the jinx game ... » Continue
Dealing with Negative Online Sentiment – Mashable Recap
by Anvil on February 22, 2011 · Online Reputation ManagementSocial Media Marketing OptimizationOur friends over at Mashable posted a great reminder article about how brands should be managing negative sentiment posted about them online. The more brands engage online, the more susceptible ... » Continue
Strengthening Your Brand with Twitter
by Anvil on January 5, 2011 · Online Reputation ManagementSocial Media Marketing OptimizationWith Twitter growing in popularity, businesses are looking to engage consumers and grow their brand online in a new way. A lot of business jump onto Twitter, start tweeting all ... » Continue
Are you ready for a social media disaster?
by Anvil on December 1, 2010 · Online Public RelationsOnline Reputation ManagementSocial Media Marketing OptimizationLet’s say you consider yourself a social media savvy organization. You have a Facebook page and Twitter feed that you update regularly, you post a few videos on YouTube each ... » Continue
Why Facebook Places Will be a Nightmare for Businesses
by Anvil on August 19, 2010 · Local SearchSocial Media Marketing OptimizationLast night Facebook officially announced “Facebook Places” allowing however many millions of Facebook users there are, to now check in directly through Facebook. Hooray! Geo-location has now been distributed to ... » Continue
BP From an Online Reputation Standpoint
by Anvil on June 8, 2010 · Online Public RelationsOnline Reputation ManagementPay-Per-Click (PPC)Social Media Marketing OptimizationStudiesIt can probably go without saying that there is no other company that currently has a worse reputation, online or off than BP. When your company has caused one of ... » Continue
The New FTC Guidelines & You
by Anvil on January 11, 2010 · Online Reputation ManagementPay-Per-Click (PPC)Social Media Marketing OptimizationMost recently, the FTC has been cracking down on their advertising laws, particularly in relation to Internet advertising and blogging. I have a feeling that most of these new laws ... » Continue