As we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue

Later this month, on Wednesday September 25th, Anvil will be hosting a webinar; Voice Search: Owning the best answer via organic and paid opportunities + skills. In the spirit of ... » Continue

Why Online Reviews Matter Online reviews are an extension of your Brand’s Reputation. It’s very important to monitor and manage your reputation because a bad reputation, as you know, can affect ... » Continue

Anvil Media is an integrated marketing agency specializing in search engine marketing, social media marketing, and analytics.  We generate a measurable return-on-investment (ROI) by understanding and solving unique marketing and ... » Continue

In the search engine results page (SERP), video results are 41% more likely to be clicked than the text search snippets. While ranking third party hosted video on their own ... » Continue

While it might not be your first thought when you are trying to boost conversion rates and conversions on your e-commerce site, maybe you should take a look at your ... » Continue

Though app download rates have been increasing, the playing field throughout the app stores has also become far more crowded. A focus on App Store Optimization (ASO) is essential to ... » Continue

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

You may have heard the phrase “Content is King” when it comes to SEO. While content is certainly not the only aspect that you need to focus on when optimizing ... » Continue

As we have addressed in a previous post, Surprise! Another Change in Local Search Rankings, Google determines local rankings based on relevance, distance and prominence. Relevance is determined by how well ... » Continue