Category: Paid Media
The Holidays Are Coming!!!!
by Anvil on August 23, 2017 · Holiday ShoppingPaid MediaSpoiler Alert: if you’re in retail and you haven’t started planning your holiday marketing campaigns by October, you’re scrooged! Yes, I am aware that it is only August and Christmas isn’t ... » Continue
How to Turn Distracted Shoppers into Customers
by Anvil on July 26, 2017 · Digital MarketingPaid MediaShopping CartThe Myth of the Simple Shopper Motivational speakers might tell you to set small, achievable personal milestones on the way to completing a larger goal – like a marathon runner who ... » Continue
Pinterest Targeting Capabilities and Why Companies Need to Advertise There
by Anvil on July 11, 2017 · Paid MediaPinterestUncategorizedPinterest is quickly becoming the go to discovery tool for millennial women. Despite having an average age of 40-years-old, most active pinners are millennials. In fact, Pinterest reaches 52% of ... » Continue
Google’s Annual Livestream—What You Need to Know
by Anvil on May 24, 2017 · AdwordsgooglePaid MediaGoogle held their annual livestream event on Tuesday, May 23, 2017. The event covers the new tools and features that have been developed for AdWords, Analytics, and DoubleClick. This year ... » Continue
Using Psychology to Improve Your Ad Copy
by Anvil on April 26, 2017 · Ad CopyPaid MediaPsychology140 characters. That’s all you get to draw someone in and persuade them to click on your ad. On top of that, there are thousands of others trying to do ... » Continue
Talk Money To Me: The Future of Paid Media In A Voice-First World
by Anvil on March 29, 2017 · googlePaid MediaPay-Per-Click (PPC)Voice SearchVoice Killed The Keyboard Star Over the past year, you’ve likely heard murmurings about the Dawn of Voice Search. 7 million “voice-first” devices like Google Home and Amazon Echo were shipped ... » Continue
Search Engine Marketing – Two Disciplines, One Term
by Anvil on February 23, 2017 · Paid MediaSearch Engine MarketingSearch Engine OptimizationSEOSearch Engine Marketing, commonly known as SEM, is not in fact PPC marketing or SEO-it’s both disciplines working together towards a common goal. What is that goal? High ranking in ... » Continue
LinkedIn Advertising 101
by Anvil on January 25, 2017 · LinkedInLinkedIn AdvertisingPaid MediaPay-Per-Click (PPC)LinkedIn is a highly targeted platform that is ideal for B2B advertising. Unlike Facebook where users can claim a variety of titles, LinkedIn profiles tend to be more accurate. The ... » Continue
12 Google AdWords Features Launched in Q3 2016
by Anvil on October 26, 2016 · AdwordsgooglePaid MediaPay-Per-Click (PPC)ppc12 Google AdWords Features Launched in Q3 2016 & Why You Should Be Using Them Check ignition and may God’s love be with you, AdWords has been on a tear in ... » Continue
Anvil Recognized as Top Paid Per Click Agency by Clutch
by Anvil on October 11, 2016 · Paid MediaPay-Per-Click (PPC)Anvil is honored to be recognized by Clutch as a top Pay Per Click Agency in North America and England for the second year in a row now. Top candidates ... » Continue