Everyone knows by now that having strong social media content is crucial for your brand image and even for reaching new customers. But how can one establish a solid social ... » Continue

Learn how an integrated approach with both Paid Search and Search Engine Optimization strategies can improve your search marketing performance. » Continue

Every marketing plan starts with an objective; a clear goal that propels the campaigns forward. But for many, these goals get muddied over time.  As your campaigns grow, tracking issues ... » Continue

Can a redesign kill your company? Short answer is yes. Long answer, look at Snapchat. With failed attempts in launching Spectacles in 2016, to the alleged copy catting done by Instagram ... » Continue

The holidays are all about tradition. For the past 12 years, one of our traditions at Anvil is to is to share our digital marketing predictions for the coming year. It is ... » Continue

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It’s officially November, which means that the holidays are right around the corner. And while marketers are salivating over the inevitable purchasing rush, it’s important that we understand what our ... » Continue

Account managers are the middle men between your brand and the team of strategists handling your Paid Media, SEO, Social Media, Digital Strategy and everything else in between. They help ... » Continue

AdWords Ad Rotation: What’s the best way to optimize ads for conversions in AdWords now that Google has restricted ad rotation options? On August 29th, 2017, Google announced they’d be eliminating ... » Continue

Chances are you listen to podcasts, have listened to one, know people who listen, or at least have heard of podcasting. Podcasting is a rapidly growing area of media. Per ... » Continue