Do you know how much search traffic your competition’s getting? Understanding your competition and comparing them to your own kpi metrics, is vital for many reasons. By analyzing and monitoring your ... » Continue

What is OTT advertising? Over-the-top (OTT) is any streaming video service offered to viewers via the internet as opposed to delivered via traditional cable, satellite, or OTA (Over-the-air) methods. Examples of ... » Continue

We hear about social media constantly: who tweeted this, who instagrammed that, did you see her Story, did you pin that décor idea? It’s enough to make your head spin. ... » Continue

For the past 15 years, the Anvil team has put on thinking caps, gazed into the crystal ball and read tea leaves to predict digital marketing trends that will alter ... » Continue

As we move into the new year and a new decade, there are no signs that Google has any intention of slowing the pace of updates, changes, innovation, and improvement ... » Continue

When you think of the word podcast, what is the first thing that comes to your mind? A couple of buddies sitting around a mic drinking beer and discussing this ... » Continue

Blanket advertising is over, and we no longer have to guess which messaging will resonate with an audience. By comparing hundreds, or even thousands of different data points against an ... » Continue

This is my final week as an intern at Anvil Media. I have learned so much about digital marketing and the industry in general. When I came into Anvil, I ... » Continue

Email may not get as much attention as social media but it remains the most important communication tool for marketers. This is especially true when you consider email users are ... » Continue

On October 25th 2019 the Google SearchLiason twitter account introduced us to BERT. BERT is an algorithm update to Google search aimed at improving its understanding of complicated search queries ... » Continue