Do you know how much search traffic your competition’s getting?
Understanding your competition and comparing them to your own kpi metrics, is vital for many reasons. By analyzing and monitoring your competitors, you will learn from their marketing methods and mistakes. Below, we will dive really deep into what’s driving traffic to your competitors.
What is Competitor Analysis?
By analyzing our competitors, we want to find out why Google is ranking them in that first position so that we can save time. Perhaps we can use some of the strategies and methods that they are using to properly compete. Assessing your competition’s strengths and weaknesses allows for strategic context to identify opportunities. Unless a company pays attention to the strategies of competitors, they will be flying blind into competitive battle.
What is competitor research?
Company strategists need to have a good understanding of a rivals current strategy. Questions to consider include: how is the competitor positioned in the market, what is the basis for its competitive advantage, and what kinds of investments in infrastructure technology or other resources is it making. An appraisal of rivals objectives should include not only its financial objectives, but strategic objectives as well. Studying competitors past behavior and preferences provides a valuable assist in anticipating what moves rivals are likely to make next, and out maneuvering them in the marketplace.
What is SEO analysis?
Our Digital Marketing Agency in Portland built a customer report in Google Data Studio that pulls valuable SEO metrics from Google Analytics, Google Search Console, and SEMRush to give us a clear picture of the past performance of competitor websites to help us understand the best way to approach a competitive digital marketing campaign.
What is competitor analysis in marketing?
Our Digital Marketing Agency in Portland built a customer report in Google Data Studio that pulls valuable SEO metrics from Google Analytics, Google Search Console, and SEMRush to give us a clear picture of the past performance of competitor websites. This helps us understand the best way to approach a competitive digital marketing campaign. A competitive analysis is a critical part of your company marketing plan.
What is a competitor?
Your competitors are a goldmine of information that can inform every aspect of your SEO strategy and help to skyrocket your website’s organic traffic. Evaluate top Google rankings when it comes to the most important SEO factors, including use of specific keywords. The goal is to get a panoramic view of what you’re up against and where your opportunities are.
How to compete with your competitor?
The first thing that you want to do is identify your top keyword terms. What are those top twenty to thirty terms that you want to rank for in Google. After you’ve done that, you want to determine your competitors. The best way to do that is to use SEMRush and do a simple search and try to figure out who’s ranking for those terms. Step three, you want to export your competitors top terms, so you can export every single term that they are ranking for within Google.
What are the best tools for the seo analysis?
Screaming Frog: Site Crawling
SEMRush: Site Metrics
Google Analytics: Owned Site Traffic
Google Search Console: Owned Search Traffic
How to find competitors of a company?
If you are doing competitor analysis, you’ll likely want to know how many businesses are similar to yours. SEMrush will list all of the sites that compete for the same keywords, which is an incredibly easy way to generate a report of competitors.
What should be included in a competitor analysis?
There are 21 metrics that should be included in a competitor analysis: Organic Search Traffic, Paid Search Traffic, Total Search Traffic, Total Website Traffic, Paid %, Backlinks, Domain Authority, Unique Visitors, Visitor Frequency (Visits/Uniques), Visit Duration, Pagviews per Visit, Bounce Rate, Organic Keywords, Paid Keywords, Paid Keywords Cost, Cost per Keyword Click, Direct %, Referral %, Organic Search %, Social %, and Google Search Ads %
How to conduct competitor analysis?
A report for a Competitor Analysis will include 3 things; spreadsheet of data, graphed data, and a Powerpoint presentation that brings it all together.
How to do competitor research?
Competitor Analysis involves extensive research into who is targeting the same keyword topics. By analyzing other websites that share the same keyword traffic trends, you build a foundation of who to look at, and what to look for. From there, you expand on the research by comparing the 21 different metrics listed above.
How much traffic does my competitor get?
If you don’t have direct access to a web property, you will be unable to acquire accurate data. The next best thing is acquiring estimated traffic from providers such as SEMRush whom analyzes traffic from websites all over the world.
How to find out what keywords a competitor is using?
SEO Tools such as SEMRush, MOZ, and Spyfu allow you to pinpoint all the keywords that a competitor is receiving traffic from.
How to get competitor keywords?
The easiest way to spot the best keywords in your industry is to check your competitors’ websites. Go to SEMrush → Organic Research → Positions, then enter a domain name and click Search. You will get a list of keywords (1) your competitor’s website is ranking for in Google’s or Bing’s top 20 organic search results.
How to do competitor keyword analysis?
Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns.
What is a metric in google analytics?
Organic Search Traffic: Traffic from search engines (non-paid, driven by search activity)
Paid Search Traffic: Traffic from pay-per-click (PPC) text ads, aka paid search ads aka Google Ads
Total Search Traffic: Paid + Organic Search Traffic
Total Website Traffic: All-channel traffic
Paid %: Percentage of visits resulting from a click on a paid link which navigates them to the source website
Backlinks: Number of websites that link to the source website
Domain Authority: MOZ assessment of likelihood a website will rank for, based on MOZ’s understanding of Google’s confidential algorithm
Unique Visitors: a person who visits a site at least once within the reporting period
Visitor Frequency (Visits/Uniques): Total Website Traffic over Unique Visitor calculation
Visit Duration: Time a user has spent on the webpage
Pagviews per Visit: How many pages are viewed in a session
Bounce Rate: The percentage of visits that end after viewing only one page
Organic Keywords: Number of keywords a website ranks for on search engines
Paid Keywords: Keywords that the source website is bidding on
Paid Keywords Cost: Amount of money spent in paid search ads aka pay-per-click (PPC) aka text ads
Cost per Keyword Click: Paid Keywords Cost over Paid Search Traffic calculation
Direct %: Percentage of visits to the site directly using the browser navigation bar
Referral %: Percentage of visits resulting from a click on a link from another website that points to the source website
Organic Search %: Percentage of visits resulting from a click to the website on search engines
Social %: Percentage of visits resulting from a click on a link from a social media site that end directs to the source website
Google Search Ads %: Percentage of visits resulting from a click on a paid link which navigates them to the source website
What metrics to measure in social media?
Facebook Page Likes: When someone likes a Page, they’re showing support for the Page and that they want to see content from it. The Page will show up as being liked in the About section of that person’s profile. When someone follows a Page, it means they may receive updates about the Page in their News Feed.
Facebook Page Follows: When you follow someone or a Page, you may see updates from that person or Page in your News Feed. If you like a Page, you’ll automatically follow it.
Instagram Follows: Followers on Instagram are the users that follow you; these followers can see your posts on both your profile and on their feed.
Twitter Follows: Followers are people who receive your Tweets. If someone follows you: They’ll show up in your followers list. They’ll see your Tweets in their Home timeline whenever they log in to Twitter.
What are some examples of financial performance metrics?
All Channel Revenue: Quarterly Earnings or other avail
Online Revenue: Estimated online revenue based on calculated earnings and web traffic trends
Online Revenue per Visit: Revenue generated via online channels on a per-page basis
All Channel RPV: Revenue generated across all channels (online and offline) on a per-page basis
Online Revenue per PageView: Online revenue/Organic Traffic + Paid Traffic
All Channel RPPV: All-Channel Revenue/Organic Traffic + Paid Traffic
Vists/$1 million All Channel Rev: All-Channel Traffic/All-Channel Revenue by $1million
What are SEO tools?
SEMrush: software as a service (SaaS) company that sells online visibility and marketing analytics software
MOZ: software as a service (SaaS) company that sells inbound marketing and marketing analytics software
Alexa: a web traffic analysis company based in San Francisco
Google Analytics: website traffic measurement platform provided by Google
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