At Anvil, WordPress is the exclusive CMS we use to build client websites. There are at least 7 reasons why which are listed below but WordPress truly allows clients to ... » Continue

Anyone who has ever wondered how to decrypt Google’s ranking algorithm is not alone. The acronym “EAT” stands for Expertise, Authority and Trustworthiness. Although the volatility may have calmed down ... » Continue

With more people online than ever, now is the time to be expanding your digital advertising strategy. With new platforms recently ramping up their advertising options, there are more ways ... » Continue

Here at Anvil, we are inspired by delighting and elevating not only our clients but also the community around us. This is why every month Anvil hosts a Lunch & ... » Continue

Merkle’s quarterly performance report for Q1 2020 provides insight into an impacted landscape heavily influenced by Covid-19 (coronavirus) across paid search, organic search, Amazon ads, display, and social media. “Google Spend ... » Continue

During this time of isolation, businesses, as much as individuals, are looking to connect. One essential element to building connection is practicing empathy. Businesses and brands alike can benefit from ... » Continue

Here at Anvil we are nearing the end of our second month of social distancing and work-from-home practices due to COVID-19. We are following the guidance and orders laid out ... » Continue

As marketing departments are decimated with layoffs, now is the time to utilize your most effective and revenue generating marketing channels. Although the death of email has been proclaimed for ... » Continue

What is Schema Markup? You’ve probably heard the term “schema markup” or “structured data” if you’ve talked with any SEO specialist, and you’ve probably scratched your head right after hearing it.  ... » Continue

Influencer strategy, if properly managed and creatively done, has the potential to be a powerful extension of brand purpose and voice in the social media landscape. However, what happens during ... » Continue