Types of Schema Markup and Why They’re Important for SEOby Meg Riley on April 15, 2020Agency Life
What is Schema Markup?
You’ve probably heard the term “schema markup” or “structured data” if you’ve talked with any SEO specialist, and you’ve probably scratched your head right after hearing it. If you’ve wondered, “what is Schema Markup?” you’re not alone. It’s structured data that can be used online to mark up all types of items to describe them in more detail for Google to read and understand, so that search engines can feed relevant information to a user searching for that item or something related. It’s often used for businesses/organizations, products, and FAQ pages on websites to attract more users. Structured markup is the hidden warrior of SEO, helping sites inch a little higher in SERP above the competition.
What is Product Schema?
Product markup is, by far, the most beneficial to eCommerce businesses. Structured data for product pages helps search engines understand the content and purpose of a web page where the product is listed. If the page is selling truck accessories, for example, structured data will tell search engines that it’s a product for sale relevant to the question or phrase the user typed in. This benefits a business page by sending more users interested in their product to their page, as opposed to users who bounce from the site quickly.
What is Site Search Schema?
Site Search markup puts a search box under a website result when a user types a question or phrase in, so users can search for things on the site without clicking the link until they see the site has exactly what they’re looking for. This helps the site owner root out any irrelevant traffic and ranks higher in SERP. Brands with high-volume search queries stand to benefit from this most, which can be possible with excellent keyword research overtime.
What is FAQ Schema?
A Frequently Asked Question (FAQ) page contains a list of questions and answers and, if marked up, can assist search engines in leading users to a webpage. When a user types in a question, such as “what is Schema Markup,” the marked up data on the page with that question and its answer will tell the search engine that page has the information the searcher is looking for and shows them the webpage. Capturing curious online searchers only works if the FAQ page on a website has the proper code, the schema markup. It says this page is a resource for users and they’ll want to see it.
What is Local Business Schema?
Local Business markup is best for companies who want to attract users nearby. This particular data can include reviews, images, prices, open hours, and much more. These rich snippets are important for earning position zero in the search results and gain competitive edge over other businesses, especially those in the same industry. Restaurants, clubs, banks, and any local essential business that users will want to frequent or that they’re likely to search with the phrase “near me” should use this schema.
What is Event Schema?
Event schema tells Google, or other search engines, details on a webpage for events like concerts, games, festivals, and more. This markup increases engagements, as users are interested in communicating with others interested in the same events and gatherings that they are. When an event page is marked up with the proper structured data, it can accrue more interaction and clicks which can improve a site’s SEO rather quickly. For businesses or services that depend on event RSVP for success, event schema would benefit them immensely.
What is VirtualLocation Schema?
An online or virtual location for attending events. For example, one may attend an online seminar or educational event. While a virtual location may be used as the location of an event, virtual locations should not be confused with physical locations in the real world.
What are Rich Snippets?
“Rich Snippets” is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.
What is JSON-LD?
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